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Do you know that websites using product labels can get 55% improvement in conversion rate compared to websites that don’t? (Monetate, 2013). In fact, “product badging” is an ecommerce tactic to visually highlight product’s attributes that deserve extra attention. With Magento product labels extension, you can easily attract your Customers with exciting label images and call-to-action texts such as “50% Discount”, “Save $20 on this item today”, “Hurry”, etc. In that way, the extension gives a great help in implementing marketing campaigns for a series of products at the same time.
Product Labels extension allows you to apply a label for a series of products at the same time by using conditions: On Sale, New andCustom. "On Sale" condition is used to apply for all products having “special price” configured in the Prices tab of the Product Informationpage. Also, you are allowed to configure the discount threshold to make labels appear only on products of equal or greater than that threshold.
Similarly, the "New" condition can be chosen if you want to apply the label for all products which have configuration of “New from date” and “New to date” in the Product Information page. How’s about the “Custom” condition? You can flexibly select a series of items you like to show the label. This condition is especially useful when you want to carry out such sales campaign as 10% discount for all boots when the winter is over and so on. Very time- saving, right? You can also utilize special variables to include in label texts such as Special Price, Discount Amount, etc. For example, if you select the Discount Amount variable, the discount number will be automatically calculated based on the special price configured for each item in the Product Information menu, like 10% off for item A, 20% for item B, and so on.
Moreover, setup can be separated between the Catalog and Product Detail page. Obviously, it is very helpful when labels are adjustable to fit with their positions on different pages. For example, labels on the Category page can be smaller and more specially-designed to make the product outstanding among a load of others.
How will labels be applied for a product when it has more than 1 label? The extension allows you to set the priority for different labels. Don’t want to set up a label for a series of items simultaneously? Our Product Labels extension allows you to create a label for a specific product right on its Editing page.
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