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As more customers visit your store looking to connect with your products and services, Magento slows down under the load. Varnish Cache is used by the BBC, Facebook, and many more, to handle millions of views a day. Now your store can be fast for everyone.
Today’s customers expect instant results: they want to see items, think about the purchase, and then buy it. If they’ve shown interest in your store by visiting a link or an advert, the last thing you want is a slow website that makes the customer think twice and choose a competitor. Reducing page load times can noticeably increase revenue as barriers to customer engagement are removed.
Since 2010, Google has rewarded websites that load quickly with higher rankings. With higher rankings, you can engage with more customers. With Varnish Cache, you do not need to worry about serving the additional traffic and can instead focus on the sales.
Most of the page you see from a standard Magento store is the same for each customer. As traffic starts to increase the pressure on your site, costs can rise substantially to serve that content. Varnish Cache is a lightweight service that reduces that load, saving costs.
This module works by instructing Varnish Cache to deliver commonly-viewed pages quickly (e.g. home page, product descriptions). The module watches for changes to products, categories and CMS pages and instructs Varnish Cache (via the included custom VCL code) to clear outdated content. Your shoppers get fast, accurate results from first visit through to checkout. Although all documentation is included to configure Varnish Cache correctly, Vortex Commerce offer a Varnish Installation service to take the hassle out of it.
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