Silverpop Integration by Windsor Circle
Feel free to contact us at (877) 848-4113 or marketing (at) windsorcircle.com
Connect Magento to Silverpop
Windsor Circle's integration connects Magento's eCommerce platform to a merchant’s Silverpop email marketing account, instantly providing direct access to customer, product, and purchase history data directly in Silverpop.
You’ll get eCommerce analytics tools to better segment and retain your customers. You’ll also have the ability to send highly targeted email campaigns to segments based on behavior and purchase history, plus the data to enable triggered and automated retention marketing campaigns in Silverpop. Windsor Circle helps you send the Right Email to the Right Customers at the Right Time, to help double your repeat buyers.
Retention Marketing & Automation
Windsor Circle is a Retention Marketing & Automation Platform. Our integration includes 3 features: Connect, Analyze, and Automate.
Go beyond subscriber syncing and automatically import customer data, product data, and purchase history data.
Upon installation of the Silverpop extension, you’ll get a Windsor Circle account with access to over 70 graphs, tables and charts that give you ongoing insights into your historical retail analytics and retention marketing performance.
Windsor Circle’s extension then automatically imports and updates your Magento customer, product, and purchase data into custom fields in Silverpop. You’ll be able to set up highly targeted segments based on purchase history, behavior, and product preferences, plus triggered retention emails like Win-Back campaigns to Churning Customers, Replenishment Campaigns for products that need refills, and Welcome Series for new purchasers.
With Windsor Circle connecting Magento to Silverpop, you can easily and automatically gather and analyze customer purchase history data to create targeted customer segments in your email platform. Magento merchants can now send the Right Emails, at the Right Time, to the Right Customers based on automated business intelligence.
Windsor Circle's integration software is downloadable from our website. Note that you need an account and monthly subscription with Windsor Circle to fully activate and use the software.
Increase Email Marketing Revenue
Windsor Circle's Magento to Silverpop integration increases revenue for online Marketers by freeing data locked in the eCommerce ecosystem.
Instant Access to Purchase History Data in Silverpop
Our software integrates Magento with Silverpop, providing your email marketing team with instant access to purchase history, order management, and other eCommerce data.
Right Email, Right Customer, Right Time
Within days, we’ll automatically populate your Silverpop account with highly targeted customer segments, including Best, Loyal, and Churning Customers, so you can send the Right Email, at the Right Time, to the Right Customers.
It's easy to get Windsor Circle's Magento-to-Silverpop software installed and running. First, purchase and download the software package with installation instructions from our website. Next, upload the software to your Magento account. Third, set up an account and subscription service with our team, and we’ll fully activate the extension within 3 business days. At that point, we start pulling customer purchase records from Magento, analyzing them, and uploading the customer information directly to Silverpop.
Because so many integrations and extensions can create challenges or problems, and because others simply fail, we stand by a 3-Day Promise: we’ll have complete installation, with your Magento data live in Silverpop, in 3 days or less, or you get 30 days free on your subscription.
Automatic Customer Segmentation
Windsor Circle's Magento to Silverpop integration automatically identifies, and updates, customer segments like: Best Customers, Big Spenders, Churning Customers, Frequent Buyers, New Customers, and more.
Behavioral and Product Segmentation
Magento to Silverpop integration gives you the ability to segment customers according to products purchased - including brand, category and price - or based on purchase behavior: how often, how much and when. This instant access to customer information is proven to generate increased revenue and save you time.
Magento to Silverpop integration creates product recommendations unique for each customer. Our software will set up fields in Silverpop containing individual product details, including product name, description, image, pricing, etc... and enable you to send highly targeted, unique recommendations to customers based on multiple factors.
Better Segmentation Enables Targeted & Triggered Campaigns
Magento to Silverpop integration provides customer and business intelligence, and enables you to leverage the data you have in Magento and automatically build and update targeted customer segments in Silverpop. You can then deploy powerful and effective email marketing campaigns like:
"Replenishment" campaigns that target consumable products like dog food or lotion
"Win-back" campaigns to latent customers who purchased in the past, but not recently
Create an automated "Welcome Series" for a first time buyer
Reward "Best Customers" with insider specials
Cross-sell accessories to expensive products
Deploy brand-based campaigns for popular items
Targeted coupon and discount offers that reach the right customers with the right offer
Uncovering and tailoring campaigns to wealthy customers who live in high-income zip codes
Marketing expensive products and upgrades to your "Biggest Spenders"
Smart "Related Item" product recommendation campaigns to cross-sell complimentary products
Geo-targeted email based on proximity to a store location to boost in-store traffic
Create repeat customers and loyalty from one time purchasers
Achieve Real Results
Windsor Circle was founded by email marketers and eCommerce experts, who understand online retailers' goals and challenges alike - we've been there. Making the most of your customer data - from the products they've purchased, to their demographics, to their purchase and engagement history - is invaluable, but often hard to do.
Getting it right leads to phenomenal results from more intelligent email marketing campaigns that your customers want to open, because they speak directly to them. In the fierce and growing competition for inbox attention, you can't afford to send generic messages. Our customers' results speak for themselves. We look forward to helping you!