Wiser - Dynamic Pricing & Price Optimization

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  • Magento Connect Bronze Industry Partner
Wiser's dynamic pricing engine, WisePricer, is a full-featured pricing & merchandising engine for retailers.
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Wiser - Dynamic Pricing & Price Optimization

At a Glance

Wiser (formerly WisePricer) is a dynamic pricing & merchandising engine for online retailers. Optimize product pricing with competition- or performance-based rules to match, beat, or charge a small premium over your competition. Track competitors' product pricing and get alerts when your pricing becomes uncompetitive. Respond in real-time with automated pricing and watch your sales and margins soar.

Why WisePricer?

Researching product pricing is hard work for any retailer. Without automated solutions to this problem, the process might go a little like this: Spend hours searching through hundreds or thousands of products. Adjust prices. Repeat.

For e-commerce businesses, this becomes an endless loop that requires daily attention and resources that they don't have. Eventually, retailers are unable to compete effectively due to inefficient pricing strategies.

That’s where WisePricer can help. By combining comprehensive data with powerful, easy-to-use features, WisePricer takes the guesswork out of pricing and enables your business to be price competitive in real-time.


  • Monitor product pricing on a store level and product level in real-time.
  • Keep track of and manage multiple online stores in one place.
  • Automatically discover & track competitors and competing products instantly.
  • Dynamically reprice products with smart filters and customizable pricing rules.
  • Automatically sync your in-store prices with the WisePrice - from our optimized pricing algorithms.
  • Find competing products and instantly get recommended prices.
  • In-depth pricing analytics: see how your prices stack up against the competition!

Who Should Use WisePricer?

Any e-commerce business looking for a competitive edge! Many retailers risk being uncompetitive because they lack sufficient resources to actively and adequately research competitor pricing. Regardless of the size of your e-commerce business, WisePricer has plans that can help you achieve a measurable difference in conversion and sales both in the long-run and short-run. Hundreds of retailers have already made the WiseChoice to use WisePricer for their businesses.

Want More Information?

Visit wiser.com for more information and a free 14-day trial.

Release Notes


2012-08-07 08:12:28
  • Version number: 1.1.1
  • Stability: Development
  • Compatibility: 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7
You must be registered and logged in to get extension key.

Magento Connect 2.0

Magento Connect 2.0

tested on magento versions 1.4 and above


2012-08-05 09:33:22
  • Version number: 1.1.0
  • Stability: Development
  • Compatibility: 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7
You must be registered and logged in to get extension key.

Magento Connect 2.0

Magento Connect 2.0

Tested on versions 1.4 and above

About the Developer

This extension was developed by and is supported by Wisepricer

Wiser - Dynamic Pricing & Price Optimization 4.6 5 14 14
Great for market positioning and competitive pricing We use Wiser on a daily basis with our merchandising and purchasing teams to gauge the impact price plays in our market. Selling 3rd party products, we have a very competitive industry which is quite price sensitive. Before Wiser, we simply used our own pricing model without much regard for what the market would accept as a price. Since implementing this tool, we are able to strategically compete across more products while maintaining margin where we need to. Definitely recommend to anyone seeking to get more market information and be able to take action on that data. August 5, 2014
Great Service. Great Support WisePricer increased our channel sales volume AND our margins. Our feature suggestions and bugs have been rolled out in hours. Highly recommend service. April 2, 2014
Must Have By far the best competitive advantage is knowing what the guys are doing. This well supported and well maintained app searches a list of competitors to provide you with real time information. It updates based on UPS/SKU/ASIN. Mine checks about 300 competitors and updates the price based on the top 3 and has long as a have my cost/min price it ensures im profitable. To be honest I hope no one else finds out about this wonderful app. March 13, 2014
Stay competitive with this product This is an awesome pricing software. It allows me to manage my product prices effectively to stay competitive. Though there is some room for improvement, the support team are awesome as they are positive with every feedback given. November 8, 2013
Best price monitor for magento It's the best and most simple to install pricing solution in the market. We try a lot of extensions, but they don't give us the information we need to maintain our pricing strategy. Installation it’s about 5min, after that there is sync of the products you want in the wisepricer system. And within 24h you have the first pricing information in your hands. Now we instantly know when competitors change prices and the powerful reporting mechanism helps you make good decisions. The integration with Magento is great, for some products you want to set and forget a pricing rule and after that the prices will change automatic in Magento. So you can setup for example a rule to follow one competitor and when they drop their prices you also drop the price. And you can setup a fallback rule on a minimal margin level. But also the opposite, when the competitor or competitors raise the prices you also raise the price. But some important products you maybe want to reprice by hand, this is also possible, you can get an alert or see this products in the dashboard and make a decision. When you decide to manually change the price you can do it from the wisepricer dashboard. So pricing, repricing and maintain and monitor a pricing strategy will be a breeze with the wisepricer monitor system. October 17, 2013
Breaks your system if you try to uninstall The solution to uninstall mentioned above didn't work. Very frustrating that an extension would effectively break your system if you try to remove it. Poorly architected. June 26, 2013
Terrific Extension and Very Easy Integration Awesome extension that is extremely useful and has helped increase profits tremendously. One of the best parts about WisePricer is the quick and helpful response we received from the support staff. Great job guys keep it up! May 24, 2013
Great tool to be competitive in the market This is the great product. I love it. Best thing is fast response from the support team as well as fast integration. May 10, 2013
Great to Work With Great support and easy to contact. Installation went smoothly. Exactly the function we have been looking for. May 3, 2013
Great Extension Terrific job guys! You are a pleasure to work with. April 19, 2013
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How do I uninstall?

Avatar Image Url:: http://www.magentocommerce.com/images/avatars/uploads/avatar_26478737
Customer avatar
When I uninstall through connect manager I get an exception every time I try to edit a product and my store becomes useless. How do I uninstall cleanly?

Source model "wisepricer_syncer/source_boolean" not found for attribute "import_to_wisepricer"
1 year, 3 months ago
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Customer avatar
The problem is the import_to_wisepricer attribute, and there's two ways to get around this.
1. Change the "Apply to" of the attribute into something that doesn't exist in your store (a temporary solution and doesn't work if you have all kinds of products)
2. Remove the said attribute. This requires you to change an attribute detail in the database (it's a system attribute by default).
Go to the eav_attribute table in your database and change the "is_user_defined" from 0 to 1 on that attribute (I did it according to the attribute ID, which you can get if you look at the attribute in Magento backend, there's a number in the address at the very end). This allows you to click the "delete attribute" in the attribute management in the Magento backend and cleanly delete the attribute. I haven't seen any other problems after disabling the extension yet.

As a side note to the developers of the extension, please check if it's possible to make the said attribute not a system attribute by default, to make it a lot easier to uninstall the extension.
1 year, 2 months ago
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Customer avatar
Do you have a time in will be available for 1.8 C E
8 months ago
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