Email & SMS Marketing Automation
Highly Important Information
Manual [EN]: http://licentia.pt/download/Fidelitas_Manual-EN.pdf
Manual [PT]: http://licentia.pt/download/Fidelitas_Manual-PT.pdf
Support: firstname.lastname@example.org (GMT timezone)
All features listed here are performed directly in your Magento Administration
How about having your Magento site automatically send transactional
emails and SMS, launch behavioral targeted
messages, reduce shopping cart abandonment
and run re-engagement campaigns
? You need an E-Goi.com account in order to use this extension. If you don't have an E-Goi account please click here. If you want to know more about E-Goi click here
How to fix most issues
Please make sure your CRON job is setup and running. Over 90% issues reported can be solved by enabling it. Cron jobs are used to sync data, update segments and send campaigns. More info about configuring your cron here: http://www.magentocommerce.com/wiki/1_-_installation_and_configuration/how_to_setup_a_cron_job
:: Guest Customers support (beta)
:: Use segments to truly personalize customer experience, either on your online store or in your email campaigns
:: Segments allow store owners to offer products, promotions, etc, based on customer activity, so they only receive relevant offers
:: Segments are created based on any customer attribute, or based in a variety of options from customer active, such as: abandoned cart, wish list, previous orders, previous order items, most viewed products, and others…
:: Having this ability, allows you to pre-define a subset of actions for that segment. Create campaigns to offer customers from a specific country a 10% discount in theirs national holiday. Increase efficiency by only sending to customer who have purchased more than XX over the last year, send only to customers who have opened your newsletter and bought something in your store.
:: Create a segment with your most valuable customers and automatically change their customer group so they can benefit from discounted prices. As soon as they leave the segment, they will see their Customer Group reverted.
Shopping cart abandonment
:: Send automated emails to customers with products in their shopping cart
:: Send a unique coupon in every email you send in your campaign. Taking advantage of E-Goi coupon widget allows you to create a unique coupon for every email. That coupon can only be used once
:: Force a match between a coupon and the newsletter email. In this case you know only that customer can use that coupon.
:: Now you can know how much return are you having from you campaigns.
:: If your customer receives an email, clicks in a link from that same email and then buys something from your store you just got a conversion. Congratulations about that.
:: You have a summary per campaign and customer. You can also see a detailed view of every purchase that was made for that specific campaign or from that specific customer.
:: E-Goi user activity widget allows you to recommend different products to each customer. But the great part is that the products customers get recommendations are based on their activity in the store. So no random products to show or trying to guess anything. This widget can be placed in your campaigns or directly in your online store.
:: Build recommendations based on activity like: most products views, category views, wish list, abandoned carts, related products, recent or attributes lists.
:: This widget can understand user activity to such extent that he knows what attributes your customers navigate and redefine searches. An example. If you have a computer and smartphone store, we know what type of products your customer wants and what subset. So, he can be only interested in Nokia products in the red color. We can recommend him that.
:: Send campaigns to multiple lists and multiple segments at once.
:: Create recurring campaigns and let Magento do the work for you.
:: Merge the power of segments, widgets and recurring campaigns and have a newsletter being sent every day to customers who made their last purchase 3 months ago. Every day a new group of customers will receive that newsletter. Make them an offer based in a existing promo rule. Or why not send an email one week after the customer last purchase with products related to the ones he bought? If a customer buys a printer, next week he can receive such products as toners, paper, or anything else.
:: If you know the life span of your product you can have Magento send your customers two days before product life span a reminder and a promo code.
Schedule campaigns so you can build the Christmas or any other holiday in advance.
:: Send SMS campaigns to your customers. SMS campaigns can also be sent to segments and you can even use the coupon code widget.
:: Send customers SMS notifications when their order is shipped, invoiced or a new comment is added to it.
:: Are you a busy person? No problem. We can send you a daily report by SMS of your store big stats. How many new customers in that day, how many orders, shipments, etc.
:: Combine the power of segments to recurring campaigns and widget to reward your most loyal customers. It’s harder to get a new customer than keep an existing.
:: Reward customers who are active in your store. The ones who comment, add new tags, complete the order.
:: Send shopping cart abandonment reminders. Send payment reminders. This can all be automated
:: Real time clicks, conversions and opens
:: Have in deep reports about a campaign
:: Know who and from where are your customers
:: Yes, you can achieve every of this without leaving your Magento admin.