Publishing a regular newsletter that provides information of value to your customers is one of the most effective ways to develop an ongoing relationship with your customers. A newsletter can be as simple as an email message that is sent on a regular basis. Most newsletters are based on templates that combine your branding and content with a page layout that has been carefully designed for effective communication. There is a set of established best practices regarding business email communication, and many software products and services available online to help you get started.
Although Magento Go does not produce the actual newsletter, it does help to build and manage your list of subscribers, and also provides a platform for publishing archived versions of each issue. However, if you do not yet publish a newsletter, all these features can be disabled through the Admin panel of your store. The list of subscribers can be exported for your own mailings, combined with other lists, or sent to the provider managing your newsletter campaign. By default, your store includes a built-in block on the home page that invites customers to subscribe to your newsletter. When people register for an account with your store, they are reminded to select a checkbox to subscribe. Once they are registered, your customers can manage their newsletter subscriptions from the dashboard of their account.
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