Product View Optimization

The Product View Optimization tab lets you install tracking scripts that test the effectiveness of one version of a page over another. View optimization is available for both products and categories when Google Analytics is enabled for your store.

Sometimes even a minor change to the content or design of a page can have a significant impact. On the product page, you might test different styles of the “Buy Now” button. To optimize a product page, a tracking script is installed on the original page, and then tests are conducted with different versions of the page to determine which page produces a better response — which in this case, is more sales or conversions.

There are many different types of variant tests, including “A/B” testing, which is also called “Split Testing” and “Bucket Testing.” Some people prefer the term “Split Testing” because you can include more than two variations in a single test, or experiment. Google Content Experiments — which is part of Google Analytics — lets you test up to five variations of a page.

Before you begin, Google Analytics with Content Experiments must be enabled for your store. To learn more, see: Setting Up Google Analytics.

Experiment Code
Experiment Code

To install tracking script:

  1. On the Admin menu, select Catalog > Manage Products.
  2. Click to open the product you want to test.
  3. In the Product Information panel on the left, select Product View Optimization.
  4. In the Experiment code box, paste the tracking code that was generated for the test.
  5. When complete, click the Save button.

See also:

Google Merchant Center

Setting Up Google Analytics

Discussion:

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