Product System Attributes

The following system attributes are required for the operation of your store, and cannot be deleted.

General Attributes

Attribute Code Description Data Type Req'd
name The name of the product. This name is visible on your product description page as well as anywhere this product is listed. It is used by customers to identify the product. Text Yes
description Description of the product. This is an important field, especially as a selling tool, because it is the main way customers learn about the product. String Yes
short_description A brief description of the product. The use of this attribute varies by theme. Text Yes
sku The Stock-Keeping Unit. A unique product identification number that is used to track inventory items. Alphanumeric (AZ, 0-9) Yes
weight The product weight in ounces. Numeric Yes
news_from_date The field specifies the "from" date that the product is considered new, and would be featured in your "new products" listings. Date/Time No
news_to_date This field specifies the “to” date that the product is considered new, and would be featured in your “new products” listings. Date/Time No
status When enabled (1), the product is available for sale. When disabled (2), the product is not listed in the catalog. Binary (1, 2) Yes
url_key The part of the URL that identifies the product. Text No
visibility Specify whether this product is visible from the catalog, search, both, or neither. Values include:
0 (Not Visible Individually)
1 (Catalog)
2 (Search)
3 (Catalog, Search)
Numeric Yes
gift_message_available This field specifies if a message can be included with this product purchase. Can be set to yes, no, or use config. Values include:
Yes
No
Use Config
Text No
is_imported Determines if the product can be included in product RSS feeds. Options include: 0=Yes / 1=No. Yes/No (0,1) No

Price Attributes

Attribute Code Description Data Type Req'd
price The price of the product. Numeric Yes
special_price The special sale price for the product during the special sale period. Numeric No
special_from_date Specifies the “from” date that the product will be on sale for the special sale price. Date/Time No
special_to_date Specifies the “to" date that the product will be on sale for the special sale price. Date/Time No
tax_class_id Determines which tax rules to apply to the product. The value is based on the id # next to each product tax class. Integer Yes
enable_googlecheckout Determines if the product can be purchased using Google Checkout. Options include: 0=Yes / 1=No. Yes/No (0,1) No

Meta Information Attributes

Attribute Code Description Data Type Req'd
meta_title The meta title of the product. This meta title is visible only to search engines. Text No
meta_keyword The meta keywords of the product. Keywords are visible only to search engines. Text No
meta_description The meta description of the product. It is visible only to search engines. Text No

Image Attributes

Attribute Code Description Data Type Req'd
image The URL (address) of the base image, or the main image of the product that is displayed when customer clicks the product image. URL No
thumbnail The URL (address) of the thumbnail image used in product listings. URL No
small_image The URL (address) of the small image used in product listings. URL No

Design Attributes

Attribute Code Description Data Type Req'd
custom_design Specifies a custom theme for the product detail page. Yes/No (0,1) No
custom_design_from The date to begin using the custom theme for the product detail page. Date/Time No
custom_design_to The date to stop using the custom theme for the product detail page. Date/Time No
custom_layout_update Apply custom XML to modify the product detail page layout. XML No
page_layout Specifies the column layout of the product detail page. Options include:
No layout updates
Empty
1 column
2 columns with left bar
2 columns with right bar
3 columns
Text No
options_container Specified the type of container used to display product options. Options include:
Product Info Column
Block After Info Column
Text No

Gift Card Attributes

Attribute Code Description Data Type Req'd
allow_open_amount Specify whether the dollar value of the gift card can be specified by the customer. Text Yes
open_amount_main The minimum amount if the gift card allows open amounts. Numeric No
open_amount_max The maximum gift card amount if the gift card allows open amounts. Numeric No

Preloaded Attributes

Attribute Code Description Data Type Req'd
color The color of the product. Text No
cost The cost of the product. (This field is for internal purposes only.) Numeric No
manufacturer The name of the manufacturer of the product Text No

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