How to Create Region-Specific Promotions

In addition to being a powerful eCommerce platform, Magento Go provides you with the tools and flexibility to create unique promotional campaigns. The cornerstone of Magento Go’s promotional toolset is the Price Rule promotions. With Price Rules, merchants are able to create personalized, customizable promotional offerings.

If you’re interested in building brand presence locally, or in a specific state or region, Magento Go enables you to do this with special Price Rule conditions.

Note: This article assumes you are already familiar with Price Rules. If you have never worked with price rules, we recommend you first read our guide on Creating Price Rule Promotions. This article intends to give you a more advanced look at customizing price rules for regions, states, or countries.

How to create region-specific price rules:

Set Shopping Cart Price Rule Conditions

  1. From the Admin Panel, select Promotions > Shopping Cart Price Rules.
  2. From the table list, select the price rule you wish to manage (or simply create a new one by clicking [Add New Rule] ).
  3. Click Conditions from the left side panel to create / manage your Price Rule conditions. This page will look similar to this. image
  4. Next, you’re going to create a new TRUE condition by clicking the green plus symbol (image) .
  5. A drop down menu will appear. From here, select one of the following:
    • Shipping Postcode
    • Shipping Region
    • Shipping State/Province
    • Shipping Country

      Note: It should be clear, this option determines the scope of your price rule condition. You can limit this rule’s availability by any of these geographic scopes. For our example, we’ll create a state-specific condition

  6. A new condition row will appear, it will look similar to this: image
  7. Click the … and specify the state or province that this Price Rule will be applicable to.
  8. To add more states, simply click the green plus symbol (image) again, and repeat steps 5-7.

Set Shopping Cart Price Rule Actions

  1. Once you’re finished identifying the state/region/country applicable, click the Action tab in the left panel to define a discount. image
  2. In the Apply field you will be given the following four options:
    • Percent of product price discount Discounts item by subtracting from original price. For example: Entering value of 10 in Discount Amount will define a final price that is 10% reduction from the original price.
    • Fixed amount discount Discounts item by subtracting from original price of each product in your cart based on fixed amount. For example: Entering value of 10 in Discount Amount will define a final price that is $10 reduction from the original price.
    • Fixed amount discount Discounts item by subtracting from original price of each product in your cart based on fixed amount. For example: Entering value of 10 in Discount Amount will define a final price that is $10 reduction from the original price.
    • Fixed amount discount for whole cart Discounts item by defining the final price based on percentage. For example: Entering value of 10 in Discount Amount will define a final price that is 10% of entire cart.
    • Buy X get Y free (discount amount is Y) Discounts are applied on the “Y” item, refer to How to Setup Buy X Get Y Free
  3. Enter an amount in the Discount Amount field. This is required.
  4. Enter an amount to limit the maximum number of products that the discount will be applied in Maximum Qty Discount is Applied To field.
  5. Enter an amount to specify of how ofter the discount is applied in Discount Qty Step (Buy X) field if Buy X get Y free (discount amount is Y) is selected.
  6. In the Free Shipping field, specify whether to combine the coupon amount with a free shipping offer, for only the products for which the coupon is valid or for the entire Order, when one of these products is in the shopping cart.
  7. Select Yes if for Stop Further Rules Processing field to stop processing other rules that have been created.
  8. You can further define and specify these rules to be applied to certain or all products. Leave the conditions field blank to apply this rule to all products. The first rule appears by default: If All these Conditions are TRUE. It specifies whether the rules that you define must all be met and all of them are true.
  9. Click on the (image) icon to display a selection field. Condition options available are: Cart Item Attribute and Product attribute.

    NOTE To add a Product Attribute to these conditions, you must select Yes for Use for Promo Rules Conditions in the attribute’s Frontend Properties. See Creating and Managing Attributes & Attribute Sets for more details.

  10. Each selected Attribute will offer the option to apply different combination conditional limits such as: is, is not, greater than, less than, contains, does not contain, is one of, is not of one of, and many more.
  11. You can further combine more product attribute conditions by selecting Conditions Combinations and applying steps 14 – 15.
  12. Click the [Save Rule] button to save your changes.

    NOTE As you add new rules, Magento Go must recalculate the prices and the priorities of the rules. Generally, system rules are automatically processed and applied each night. In order to apply a new rule immediately, you must click the Save and Apply button the rules pages or Apply Rules in Catalog Price Rules list page.

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