Getting Started with PayPal Express Checkout (EE)
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Express Checkout helps boost sales by giving your customers the ability to pay by credit card or from the security of their personal PayPal accounts. During checkout, the customer is redirected to the secure PayPal site to complete the payment information. The customer is then returned to your store to complete the remainder of the checkout process. Choosing Express Checkout adds the familiar PayPal button to your store, which has been reported to increase sales.*
Customers with current PayPal accounts can make a purchase in a single step, by clicking the “Check out with PayPal” button. Express Checkout can be added as a standalone, or added to an existing PayPal solution. If you already accept credit cards online, you can offer Express Checkout as an additional option to attract new customers who prefer to pay with PayPal. PayPal Express Checkout can be used as a standalone, or in combination with one of PayPal’s All-In-One solutions.
With Express Checkout, your customer is redirected to the PayPal site to complete the transaction.
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How to Get Started
To get started, complete the configuration of your PayPal business account, as described in Step 1 of “Setting Up Express Checkout.”Then, complete the Required Settings in Step 2.
PayPal Express Checkout
Note: You can have two PayPal solutions active at the same time: Express Checkout, plus any All-In-One solution. If you enable a different solution, the one you used previously will be automatically deactivated.
* In an independent survey by Ipsos Public Affairs in July 2010, online merchants reported an average 18% increase in sales since adding PayPal Express Checkout. Another survey conducted by Northstar Research Partners, Q2 2011, was based on retailer-level data for 19 UK SMB retailers, representing 3,411 PayPal users. 26% of buyers surveyed said they would not have made the purchase if PayPal had not been offered as a payment method.