The old adage, “content is king” is as true now as ever. The quality of your content helps distinguish your store from others, increases your visibility to search engines, provides support to your customers, and gives them more reason to come back. Your content should reflect the branding of your store, and include both the visual presentation and the voice used to convey your message.
Your Magento Go store includes a powerful content management system (CMS) that you can use to create and maintain the information that is available on your site. To help you get started, your store includes several sample pages and blocks of content which you can modify with your own information, or replace with something of your own design.
Content pages appear in the main content area of your site, according to the column layout assigned to the page. A page can be linked to other pages, and incorporated into the navigation of your store. You can organize your content pages into a hierarchy, complete with menus and navigation. Because each content page has a URL that appears in the address bar of the browser, each page can be indexed by search engines, and leveraged to improve the visibility of your store.
A block is a chunk of information that can be included most anywhere on a page. Blocks can be placed in the main content area of a page, in a column to the left or right of the main content area, or in the header or footer of the page. A block can include static information such as text, images, video, or dynamic information such as information from your product catalog.