Category View Optimization

The View Optimization tab appears for both products and categories when Google Analytics with Content Experiments is enabled, and is used to test the effectiveness of pages in your store.

Sometimes even a minor change to the content or design of a page can have a significant impact. To optimize a category page, a tracking script is installed on the original page, and then tests are conducted with different versions of the page to determine which is the most effective. To learn more, see: Setting Up Google Analytics.

To install a tracking script for a category:

  1. On the Admin menu, select Catalog > Manage Categories.
  2. In the category tree on the left, click to open the original version of the category you want to test.

    When testing different versions of a page, the tracking script is installed only on the original version of the page.

  3. In the Google Analytics Content Experiments Code section, in the Experiment code box, paste the tracking code that was generated by Google Content Experiments for the test.
  4. When complete, click the Save Category button.
Category View Optimization
Category View Optimization

To install a tracking script for a product:

  1. On the Admin menu, select Catalog > Manage Products.
  2. In the list, click to open the product you want to test.

    When testing different versions of a product, the tracking script is installed only on the original version.

  3. In the Product Information panel on the left, select Product View Optimization.
  4. In the Google Analytics Content Experiments Code section, in the Experiment code box, paste the tracking code that was generated by Google Content Experiments for the test.
  5. When complete, click the Save Product button.

See also:

Setting Up Google Analytics

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