For more than 150 years, WMF has been selling cookware, glassware, coffee makers, and more for the home and the hotel/catering industry.
Europe, North America, South America, Asia
Home furnishings, tableware, and giftware
Multisite, third-party integration, user experience, preview personalized items, mobile option, improved ordering, flexibility.
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“The new WMF website impressively confirms what can be done with modern open source technology like Magento Enterprise. We are happy that we have realized this successful web presence with so many wonderful details.”
Internationalize a Complex Site with Many Third-party Integrations
WMF saw an opportunity to upgrade to a truly international eCommerce site to match their worldwide distribution, but they wanted to retain all the user-friendly convenience features their sophisticated buyers had come to expect from them.
They were looking for a powerful, flexible, scalable solution that could handle a large number of complex integrations for all brands of WMF-GROUP.
All their research pointed to Magento Enterprise.
A Site Designed to Work Around the World
WMF worked with Magento Gold Solution Partner TechDivision, a German company with plenty of Magento experience. With Magento Enterprise’s flexibility and out-of-the-box features, TechDivision was able to quickly design and implement a new site with:
A Fast, Painless Transition
Not only did TechDivision and Magento deliver the new internationalized site on time, they also accomplished the many integrations without a hitch. The feedback on the integrated shop is overwhelmingly positive, and the site has shown that it is able to perform at the highest level even during peak loads. Customers like the intuitive navigation and the many convenience features, and all are impressed with the “just right” use of images and video.