Watco is the UK’s leading direct supplier of building maintenance and industrial flooring products, with operations in countries throughout Europe and the US.
Europe and North America
Building maintenance and industrial flooring products
Third-Party Integration, User Experience & Design, Marketing & Promotion
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“The relaunch of our three main websites was the biggest marketing project Watco has ever dealt with. Magento Enterprise was the best solution for the job.”
Integrate Multiple Sites into a Single eCommerce Revenue Center
Before moving to Magento, each of Watco's country sites operated independently, with no integration to the central ERP system. Watco wanted a solution with features to support their marketing efforts and sales growth while also centralizing operations for their multi-country business.
Watco’s priorities included:
Separate yet Integrated
The international eCommerce specialist Crimsonwing implemented an eCommerce solution for Watco using Magento Enterprise. The new multi-lingual / multi-store and multi-brand solution allows each country’s marketing team and web administrators to update their sites with content, imagery and promotions that are relevant to their specific customer bases. Other benefits of the new site include:
More Customer Visits, More Marketing Intelligence
Visits to the new Watco online store are well up over the previous year, and orders have doubled.