UNIMALL
Customer Success Story

  • UNIMALL
  • Customer Profile

    UNIMALL sells a wide range of products and services targeted to students and educators throughout Europe.

    Market:
    Europe

    Industry:
    School Supplies

    Challenge:
    Multisite, third-party integration and user experience


    Symmetrics GmbH

    Magento Solution Partner

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    Story
  • This multifaceted Magento Enterprise site covers products and services including lifestyle products, entertainment, culture, finance, sports and leisure, multimedia and more for a very internet savvy audience.

  • Leading education site graduates to Magento Enterprise

    Challenge

    Create a B2B and B2C multi-national site with a complex catalog

    UNIMALL was seeking to leverage their rapid growth to become a leading international source for a range of education-related products.

    They needed a site that could:

    • Handle a complex catalog of products and services with flexibility
    • Accommodate the specialization needed to sell to different countries throughout Europe
    • Employ a variety of marketing features including discounts, coupons, and flexible pricing
    • Integrate with the new SAGE based ERP, CRM, and third-party service modules
    • Scale to grow with the company
    • Integrate a B2B and B2C website for three countries

    Solution

    Take full advantage of Magento Enterprise features plus custom modules

    UNIMALL chose Magento Gold Partner Symmetrics to help put together the new site because of their extensive experience with Magento Enterprise. Symmetrics helped reduce the development time by using some of their over 500 reusable Magento modules and integration of middleware where possible in order to optimize the time-to-market and TCO. Features include:

    • Multiple websites
    • CMS functionality
    • Customer segmentation
    • Downloadable products
    • On-demand customer data exported to the fulfilment system during order transaction

    Results

    Easy-to-use site with many convenience features

    The project took just six months from planning to rollout. In addition to outstanding performance and SEO capabilities, the new site:

    • Meets the expectations of their technically savvy and demanding customers
    • Is integrated with UNIMALL’s managements systems, including historical data
    • Is internationalized to accommodate the special needs of the countries they sell to
    • Is flexible enough to support all of UNIMALL’s marketing ambitions
    • Inroads into numerous international markets