Specializing in women’s fashion and accessories, American designer Tracy Reese launched her eponymous ready-to-wear line in 1996 and her second, more casual line, plenty by Tracy Reese, in 1998—to rave reviews. Tracy Reese has brick-and-mortar stores in New York and Tokyo, and she has designed for high-profile clients, such as First Lady Michelle Obama.
Apparel & Accessories
Design & User Experience, Marketing & Conversion, Performance & Scalability
Let us show you what Magento can do for your business.
Schedule a quick, no obligation 15 minute demo to learn more.
“Switching to Magento gave us the flexibility we needed to create a complete brand experience. We are truly excited about the new site and can’t wait to use all the functions we have now!”
Brand Harmony and a Flexible Platform
Tracy Reese wanted to create an online experience that was in harmony with both the Tracy Reese and plenty brands. Their previous platform was old and outdated. It was difficult for users to tell the difference between the two brands. With Magento Enterprise Edition, Tracy Reese wanted to:
Enhanced Features, With the Flexibility to Grow
Tracy Reese is heavily focused on increasing their sales, and felt that moving to an enterprise platform would not only grow the site's features, but give them the ROI they were looking for. What they liked about Magento Enterprise Edition:
A Huge Jump in Sales and Other Key Areas
Since the re-launch last year, eCommerce sales for Tracy Reese leapt 600% and they saw major growth in other key areas: