Ten Thousand Villages
Customer Success Story

  • Ten Thousand Villages
  • Customer Profile

    Ten Thousand Villages is one of the world’s largest fair trade organizations, providing a marketplace for artisans from all over the world.

    North America

    Apparel & Accessories

    Multisite, Third-party integration and User Experience

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    One Platform. Two Partners. Ten Thousand Villages

    Ten Thousand Villages is one of the world’s largest Fair Trade organizations. With more than 70 retail outlets throughout the United States, this merchant provides a marketplace for artisans from all over the world. When Ten Thousand Villages decided to relaunch its site for the 2011 holiday shopping season, they selected Magento Enterprise as the platform and turned to Magento Solution Partner CorraTech to implement the new store.


  • “Using Magento as the platform for a multichannel solution was far and away less expensive and quicker to implement than any other option.” Chris Fenwick
    Ten Thousand Villages eCommerce manager

  • Maintaining Legacy Solutions While Deploying 80+ Sites


    Move an existing site to a more powerful platform while preserving solutions developed on the old site.

    With the 2011 holiday shopping season approaching, Ten Thousand Villages was ready to make the jump to a new eCommerce platform, but they also wanted to retain and improve the successful email marketing solutions they’d already built. They worked with Magento gold solution partner CorraTech, who in turn worked with Listrak, a Magento industry partner who had helped develop the old site. The combined teams set out to:

    • Use Magento’s multi-store capability to move individual stores forward in the mix
    • Exploit and expand the gift registry functionality
    • Integrate older applications for tracking customer purchases and shopping cart abandonment
    • Incorporate inventory information from individual stores into a systemwide inventory for online shoppers


    A new face for the company

    Taking advantage of Magento Enterprise’s powerful functionality and flexibility, the development teams quickly implemented information sites for more than 70 stores, while at the same time weaving the content tightly together, effectively inventing a new face for the entire company.

    • 12 extensions including Listrak for email promotions and Avalara for sales tax management
    • Store managers have control over custom pages for their store
    • Custom checkout that supports coupons, gift cards, ecards, and credit cards


    A better-integrated, more user-friendly site

    The new Ten Thousand Villages site brings together a unified online presence for their many stores and alliance stores throughout the U.S. and Canada, with a coherent look and feel for their products, collections, and gift ideas, along with videos and life stories of the artisans. Benefits include:

    • A seamless transfer of select systems from the old site
    • More than 80 separate sites for individual stores running on the same application
    • Product availability by physical store location