The Taunton Press is the authoritative source for “hands-on living.” Founded in 1975, the company produces books, magazines, DVDs and websites on topics such as home building, design, gardening, cooking, and crafts.
Home & Garden
Multi-site functionality, third-party integration and user experience & design,
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“While Taunton’s loyal enthusiasts have widely different interests, they all share a passion for information – and everyone wants a great online shopping experience. With Magento, we deliver that.”
Crafting a Brand-worthy Online Image
Despite Taunton’s popularity as the go-to source for how-to publications, the company was not delivering an online experience that matched its offline reputation.
Issues with the original site included…
Master Site with Five Powerful Sub-stores
The Taunton Press enlisted Magento Solution Partner Grand River to solve its online problems. The firm used Magento Enterprise to recreate Taunton’s primary eCommerce store and to build five online sub-stores, each centered on a different customer interest.
Happy Users, Better Sales
Customer feedback on the new sites has been almost uniformly positive. As a result, sales and revenue have consistently risen.