The Taunton Press
Customer Success Story

  • The Taunton Press
  • Customer Profile

    The Taunton Press is the authoritative source for “hands-on living.” Founded in 1975, the company produces books, magazines, DVDs and websites on topics such as home building, design, gardening, cooking, and crafts.

    Market:
    North America

    Industry:
    Home & Garden

    Challenge:
    Multi-site functionality, third-party integration and user experience & design,


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    Story
  • “While Taunton’s loyal enthusiasts have widely different interests, they all share a passion for information – and everyone wants a great online shopping experience. With Magento, we deliver that.” Scott Robertson
    co-founder of Grand River

  • Publisher Boosts Conversion and Order Size Conversion with Six New Magento Stores

    Challenge

    Crafting a Brand-worthy Online Image

    Despite Taunton’s popularity as the go-to source for how-to publications, the company was not delivering an online experience that matched its offline reputation.

    Issues with the original site included…

    • Lack of focus on the specific needs of unique customer subsets
    • Front-end interface that made it hard for users to find relevant information quickly
    • Back-end interface that made site administration difficult
    • Minimal functionality for supporting business growth

    Solution

    Master Site with Five Powerful Sub-stores

    The Taunton Press enlisted Magento Solution Partner Grand River to solve its online problems. The firm used Magento Enterprise to recreate Taunton’s primary eCommerce store and to build five online sub-stores, each centered on a different customer interest.

    • Creative and architectural redesign improved browsing and shopping
    • Unique look, feel, navigation, and integration of sub-stores appealed to gardening, cooking, homebuilding, and fiber arts enthusiasts
    • Intuitive content/order management systems alleviated pressure on staff
    • Search engine optimization and promotional tools aided marketing efforts
    • Analytics and reporting provided crucial business intelligence

    Results

    Happy Users, Better Sales

    Customer feedback on the new sites has been almost uniformly positive. As a result, sales and revenue have consistently risen.

    • 10% increase in conversion
    • 7% increase in average order size
    • 16% increase in average time spent on site
    • 41% increase in pages viewed per visit