Smiley Cookie
Customer Success Story

  • Smiley Cookie
  • Customer Profile

    Smiley Cookie allows customers to design their own cookies and have them delivered fresh to anyone in the country.

    Market:
    North America

    Industry:
    Food & Beverage

    Challenge:
    User Experience & Design, Marketing & Conversion, Third Party Integrations, Configurable Product Ordering


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    Story
  • From Our Blog

    New Magento Site Gives Cookie Company Lots of Reasons to Smile

    It’s often been said that the secret of success is knowing when to run with a good idea. The Eat’n Park Hospitality Group certainly feels this way. When the organization noticed how many of its restaurant customers were raving about the “smiley face” cookies served at the end of meals, they wasted no time in launching a brand new company to sell the treats nationwide.

    Read more...

  • “Magento was the most robust solution for our money.”
    Adam Golomb,
    Eat’n Park/Smiley Cookie Director of eCommerce

  • Magento Enterprise Spreads Smiles Across the US

    Challenge

    Beyond the Shopping Cart

    When Smiley Cookie first made the transition to eCommerce, they relied on a simple shopping cart interface. It soon became clear that this solution was not adequate to accommodate the level of growth Eat’n Park was experiencing for the Smiley Cookie brand.

    The company required a robust, flexible online store that would…

    • Enable fresh cookies to be baked and shipped to-order
    • Provide the ability to order custom cookie configurations and gift baskets
    • Make it easy for fans to send cookies to anyone, for any occasion

    Solution

    An Online Store That Does It All

    Eat’n Park selected Magento Gold Solution Partner Lyons Consulting Group (lyonscg) to build the enhanced Smiley Cookie eCommerce site with the Magento Enterprise platform.

    • Customers can configure personalized cookies – shape, size, icing, colors
    • Image of custom cookies is displayed prior to purchase
    • To ensure freshness, customers choose the delivery date and the system recommends the best shipping method
    • Targeted marketing tools cater site presentation to specific consumer buying habits
    • Easy-to-use admin panel and CMS empower a single person to manage all site content

    Results

    A Growth Explosion

    Since launching the new Smileycookie.com site, the company has experienced triple-digit year-over-year growth.

    • Daily visitors have continually increased
    • Conversion rates have increased
    • Cart abandonments have decreased
    • Operating efficiencies have improved