ShopBAZAAR is a breakthrough online store, enabling readers to move from the inspiration of seeing desirable items in the magazine’s pages to acquiring them in a fully integrated experience, directed in its entirety by the editors of Harper’s BAZAAR.
Publishing & Fashion
Third-party integration, configurable product ordering performance & scalability
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“Our editors’ best-of-the-best selections coupled with Magento’s platform enabled ShopBAZAAR to become a terrific eCommerce experience.”
Venturing into the Content-to-Commerce Market
As America’s first fashion magazine, Harper’s BAZAAR is no stranger to being an industry pioneer; naturally, they decided to venture into the emerging content-to-commerce market with their eCommerce concept ShopBAZAAR. As a publishing business, Harper’s BAZAAR had many unique needs to address:
Other platforms were considered for BAZAAR’s distinct needs, but they chose to build on Magento Enterprise. Magento offered the complete package:
Setting a Standard for Content-to-Commerce Retail
Since its launch in September 2012, ShopBAZAAR has seen:
The success of ShopBAZAAR has opened the door to expand the idea to other publications in the Hearst family and has set a standard in the emerging world of content-to-commerce retail in the publishing industry.