Shoffee is a New Jersey-based online retailer that specializes in selling single-serve coffee, tea, hot cocoa, and beverage accessories to a national customer base.
Food & Beverage
User Experience & Design, Marketing & Conversion, Third Party Integrations
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Unless you’re one of those superhumans that starts the day with a tall glass of water, there’s a good bet you are aware of the single-serve coffee maker craze. The popularity of these one-cup-per-brew machines has exploded, and New Jersey-based retailer Shoffee is right at the forefront of the trend.
“Magento’s usability meant our organization didn’t have to spend hours entering product information, saving us an incredible amount of time, money, and effort.”
Modern Business, Antiquated Website
The original Shoffee eCommerce store was a custom-built HTML website with very little flexibility.
Drawbacks of original site…
Automated Updates, Dynamic Marketing
After viewing a demonstration by a Magento representative, Shoffee decided to work with Solution Partner Briteskies to recreate its eCommerce store on Magento Enterprise.
Renewed Focus on What Matters Most
The new Magento-powered eCommerce store provided Shoffee with business success that would have otherwise remained unrealized.