Shoffee Coffee
Customer Success Story

  • Shoffee Coffee
  • Customer Profile

    Shoffee is a New Jersey-based online retailer that specializes in selling single-serve coffee, tea, hot cocoa, and beverage accessories to a national customer base.

    Market:
    North America

    Industry:
    Food & Beverage

    Challenge:
    User Experience & Design, Marketing & Conversion, Third Party Integrations


    Briteskies

    Magento Solution Partner

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    Story
  • From Our Blog

    Shoffee Gets a Jolt from New Magento Website

    Unless you’re one of those superhumans that starts the day with a tall glass of water, there’s a good bet you are aware of the single-serve coffee maker craze. The popularity of these one-cup-per-brew machines has exploded, and New Jersey-based retailer Shoffee is right at the forefront of the trend.

    Read more...

  • “Magento’s usability meant our organization didn’t have to spend hours entering product information, saving us an incredible amount of time, money, and effort.”
    Joe Simonovich,
    Shoffee Site Manager

  • Shoffee Gets a Jolt from New Magento Website

    Challenge

    Modern Business, Antiquated Website

    The original Shoffee eCommerce store was a custom-built HTML website with very little flexibility.

    Drawbacks of original site…

    • Simultaneous product uploads to multiple categories required an outside developer
    • Long wait times for every change – each had to be coded separately
    • Inability to deliver unique content or product recommendations based on customer type
    • Back-end administration systems were insufficient for the amount of business transacted
    • No reporting or analytics

      Solution

      Automated Updates, Dynamic Marketing

      After viewing a demonstration by a Magento representative, Shoffee decided to work with Solution Partner Briteskies to recreate its eCommerce store on Magento Enterprise.

      • Single automated purchase order eliminated manual online inventory management
      • Dynamic content spots allowed Shoffee to target customers for digital marketing, recommendations, and sales opportunities
      • SEO and user experience optimization drove traffic and maximized customer satisfaction
      • Reward program functionality gave customers incentives to keep coming back
      • Extensive reporting tools allowed the company to regularly adjust and improve

        Results

        Renewed Focus on What Matters Most

        The new Magento-powered eCommerce store provided Shoffee with business success that would have otherwise remained unrealized.

        • Site managers can modify content, manage customer accounts, and track trends, removing the need to keep hiring developers
        • Customer incentives, recommendations, and targeted content have increased brand loyalty and sales
        • Time savings have resulted in increased focus on business expansion