Straighforward Website for Robust Company

The old Sharps website was merely a placeholder for what is necessary to manage their wide array of online customers including the U.S. government, pharmaceutical manufacturers, retail pharmacies, home healthcare providers, and more. They needed to move from a sales model that still relied on phone, fax, and local distributors to one which took advantage of online opportunities.

Roadblocks to the success of Sharps’ original website included…

• Simple CMS that did not live up to the size and scope of the company
• Navigation that made it difficult for visitors to find the most suitable products
• No customer segmentation functionality

A Multi-channel Site to Meet a Range of Requirements

For the site redesign Sharps turned to Magento Gold Solution Partner One Pica who overhauled Sharps’ online presence using Magento Enterprise Edition.

Magento Enterprise Edition allowed One Pica to…

• Enact a multi-channel implementation spanning B2B, B2C, digital, mobile, iOS app, and multi-store microsites
• Create product groupings for targeting products to different customer types
• Redesign sites to focus on boosting overall brand awareness
• Integrate with an existing inventory system
• Migrate existing accounts without customers noticing disruption
• Create mobile “Store locator” with GPS function to allow users to find disposal locations
• Uncover previously untargeted customer groups such as at-home needle users

Customer Needs are Better Met and Sales are Up

Sharps new online initiative has had a number of positive results.

• 200% traffic increase
• 70% online sales increase
• Growth in conversion from 0.5% to 3.6%