When Reed & Barton (R&B) decided to upgrade their eCommerce platform, they looked for a flexible solution that could support their three types of users: direct consumers, dealers, and their own sales reps.

R&B wanted to offer their consumers a better online experience. They wanted to enable dealers to reorder inventory, quickly create orders from individual SKUs, and drop-ship to their customers. And they wanted to add mobile functionality and automation for their sales reps.

Add the need for integration with their SAP system, and it was clear that R&B required a very powerful, flexible, scalable new platform.

Experienced Partners and a Proven Platform

Reed & Barton worked with Magento Solution Partner Blue Acorn to bring their vision to life, and Magento Enterprise provided the customizable and extensible platform that vision required.

Immediate gains with Magento:

• Fully customized product presentation
• Adobe Scene7 integration to enable previews of customized products
• Optimization for mobile devices leveraging HTML5
• Quick Ordering feature in shopping cart
• Restock Form for dealers that shows everything they’ve bought previously
• Integration with SAP, including multiple payment/shipping methods, drop shipments, coupons, engraving data
• Magento Mobile’s iPad app for use by R&B sales reps at trade shows

Everything R&B Wanted, and More

The new site is more appealing and easier to use, which has resulted in a dramatically better performance in keeping consumers engaged and thus increasing sales. Sales reps and dealers are very pleased with the efficiencies of the new site. R&B’s site was named “Most Innovative Site of the Year” by attendees at Magento’s Imagine conference. And the early numbers are staggering:

• 30% increase in site visits
• 280% increase in pages per visit
• 39% increase in year-over-year average order value