Peter Millar is a multichannel retailer that designs, manufactures, and distributes fine quality men’s and women’s sportswear, clothing and accessories, with an enduring commitment to craftsmanship and timeless style.
Luxury Sportswear & Apparel
Marketing & Conversion, User Experience & Design, Performance & Scalability
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“Magento Enterprise provides the flexibility for Peter Millar to establish our unique brand identity, while providing a rock-solid foundation to support our continued growth.”
Scalability and Design
As awareness and interest in their stylish, versatile fashions grew, Peter Millar required an eCommerce channel that was both worthy of their brand and provided a platform for growth. Peter Millar had three focus areas that drove the overall implementation:
A Responsive Design Framework
Magento Solution Partner Gorilla Group used the broad flexibility of the Magento platform to customize front-end and back-end elements to address each of Peter Millar’s business needs:
Across the Board Improvements in Key Metrics
The responsive framework, coupled with a fresh, new look, search engine-friendly features, and Peter Millar’s own ascending brand have led to across the board increases in key metrics: