Outdoor Research (OR) creates, manufactures, and sells practical, durable, field-tested tools and apparel to meet challenges faced by “human powered adventurers.”
North America and Japan
User Experience & Design, Multi-National Store Views and Third Party Integrations
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Outdoor Research (OR) is a Seattle-based company that creates, manufactures and sells equipment and clothing for mountain climbers, skiers, hikers, and other “human powered adventurers.” For close to 30 years, the brand has had a fanatical following among hardcore outdoor enthusiasts.
“We’re excited about Magento in general. It has proven to be a great open source platform with a great set of capabilities.”
Reaching a Broader Market
For nearly 30 years, OR has been a premier provider of equipment and clothing for die-hard outdoor enthusiasts. The company recently decided to broaden their exposure and appeal via an eCommerce website.
OR’s goals were to...
An Interactive Approach
OR chose Magento and its Gold Solution Partner Gorilla to implement its eCommerce website.
The resulting site has been embraced by enthusiasts and newcomers alike.