Outdoor Research
Customer Success Story

  • Outdoor Research
  • Customer Profile

    Outdoor Research (OR) creates, manufactures, and sells practical, durable, field-tested tools and apparel to meet challenges faced by “human powered adventurers.”

    North America and Japan

    Sporting Goods

    User Experience & Design, Multi-National Store Views and Third Party Integrations

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  • From Our Blog

    Outdoor Research Scales New Heights With Magento’s Help

    Outdoor Research (OR) is a Seattle-based company that creates, manufactures and sells equipment and clothing for mountain climbers, skiers, hikers, and other “human powered adventurers.” For close to 30 years, the brand has had a fanatical following among hardcore outdoor enthusiasts.


  • “We’re excited about Magento in general. It has proven to be a great open source platform with a great set of capabilities.” Keith Karlick,
    Outdoor Research Web Marketing Supervisor

  • Magento Enterprise Gives Outdoor Research a Platform for Growth


    Reaching a Broader Market

    For nearly 30 years, OR has been a premier provider of equipment and clothing for die-hard outdoor enthusiasts. The company recently decided to broaden their exposure and appeal via an eCommerce website.

    OR’s goals were to...

    • Reach shoppers in new geographical regions
    • Extend enhanced benefits to VIP customers
    • Develop a brand that would resonate with both legacy and broader-based markets
    • Upgrade back-end administration systems to accommodate growing site volume
    • Make it easy for customers to provide their ideas/feedback on product


    An Interactive Approach

    OR chose Magento and its Gold Solution Partner Gorilla to implement its eCommerce website.

    • Site redesigned with breathtaking full-page imagery aimed at appealing to its baset
    • Interface created to let VIP customers order products directly from OR at special rates
    • Main site segmented into 4 storefront sub-sites – US, US Government, Canada, Japan
    • Wide range of educational and entertaining multimedia material available to site visitors
    • Lab Rat Power Reviews feature allows customers to share product enhancement ideas


    Widespread Victory

    The resulting site has been embraced by enthusiasts and newcomers alike.

    • 46% sales increase through VIP channel
    • 9% increase in overall site visits
    • 16% increase in site visits to Japanese storefront sub-site
    • 8% drop in number of visitors who leave site after first page
    • 3 highest traffic days in website’s history
    • 19% jump in average order value (AOV)