Customer Success Story

  • Oneida
  • Customer Profile

    Oneida Ltd. is one of the world's largest and best known suppliers of fine, casual, child and baby flatware, and a great assortment of dinnerware, kitchenware, drinkware and more.

    Founded in 1880, Oneida prides itself on designing only the finest quality products for its modern, decorative and classic collections.

    North America


    Performance & Scalability, User Experience & Design, and Third Party Integrations

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    Magento Sets the Table for Oneida’s Online Success

    Oneida is one of the most recognizable and successful suppliers of fine flatware in the world, as well as all manner of tableware. Founded in the late nineteenth century, by the 1980s Oneida was selling over half of all flatware purchased in the United States. They had begun selling online in 2006, but their online business soon demanded more than their original system could deliver. What they needed was a more flexible, scalable, and powerful eCommerce platform.


  • By partnering with these innovative companies, we're able to provide additional functionality to both our US consumers and now to many international markets. Ken Bausch, Vice President
    Consumer Direct at Oneida

  • Oneida Gets Prepared for an Influx of Online Business


    Falling Behind in the Face of Online Success

    Oneida started selling on the Web in 2006, but the company found that their eCommerce site could not keep up with an explosion in online shopping.

    Oneida needed a new site that would...
    • Support their long-term growth projections
    • Allow for more customization and flexibility
    • Increase the ability to quickly scale for new traffic, requests, sales and transactions
    • Focus more heavily on merchandising, conversion, and retention


    A Fully Loaded eCommerce Site

    Oneida selected Magento and Gold Solution Partner Lyons Consulting Group (lyonscg) to undertake the reinvention of their eCommerce site.

    • Multiple displays of product images help shoppers with the selection process
    • Clean, user-friendly page layouts that group similarly patterned images
    • Customized customer accounts
    • Embedded customer service functionality
    • Integration with SAP and third-party financial transaction platforms
    • Layered navigation to help shoppers filter by desired attributes
    • Improved scalability to increased performance during massive influxes of new visitors
    • Various payment options


    Record Breaking Traffic and Sales

    Oneida experienced performance improvements well beyond the company’s most optimistic expectations.

    • 30% increase in traffic in just one quarter
    • Increased conversion rates and average order value for core customer groups
    • More than 10,000 call center transactions processed
    • Charge backs and uncollected accounts virtually eliminated