OMG, The Jeans Store is a family owned and operated clothing and accessories retailer that specializes in making it easy to find the right jeans and apparel. With 10 locations in the Big Apple, OMG focuses on delivering an experience based on New York street style and the “cool simplicity of the New Yorker.”
Apparel & Accessories
User Experience & Design, Third Party Integration and Marketing & Conversions
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OMG, The Jeans Store was founded to spread the cool simplicity of New York street style through jeans and apparel. After establishing 10 brick-and-mortar locations in the Big Apple, OMG decided to enter the online space to bring their one-of-a-kind aesthetic to shoppers well beyond the borders of The City.
“Magento was the most flexible platform available to help us realize our vision for the website. We especially liked the opensource nature of Magento, which allows us to ‘own’ the final product.”
Staying Stylish Online
OMG saw the need to add eCommerce to its brick and mortar- based business model. The company wanted a website that would reflect and enhance the essential elements of their brand.
OMG’s priorities included…
Image and Interaction
The company selected Magento and its Gold Solutions Partner Gorilla to create a website that embodies the best aspects of their brick and mortar stores.
Virtually an In-Store Experience
The new OMG site is every bit as appealing to the eye and as easy to navigate as one of their New York establishments. Online results exceeded OMG’s targets on virtually every key criteria, including conversion, performance, revenue, and average time spend on site.