Launched in 2006 as a sister company to popular Munich based brick-and-mortar shop THERESA (est. 1987), mytheresa.com features luxury fashion from more than 180 high-end designers and ships to over 120 countries.
EMEA (Europe, Middle East, & Africa)
Apparel and Accessories
User Experience & Design, Multisite/Multinational,Performance & Scalability
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"The superior flexibility and scalability of Magento Enterprise Edition supports our unique fashion publishing and retail business model globally.”
Get Flexibility, Security & Scalability
Like many web stores, mytheresa.com started out on a small platform managed by only two people. Within three years, their existing site just couldn’t meet the needs of their unique business model or support their international growth. The major issues:
Flexible Site to Support Their Business Model & International Expansion
After extensive research, mytheresa.com partnered with Magento Solution Partner mzentrale to rebuild their site on Magento Enterprise Edition because of its robust feature set, flexibility and active community. “It was a very easy decision to go with Magento because the platform’s flexibility aligned with our unique business model,” said Head of IT Ulf Dammertz. Key capabilities on their wish list:
Leading Europe in Luxury Goods
With massive growth since launch, mytheresa.com is now one of the leading luxury-fashion web stores in Europe. Since mytheresa.com started working with Magento Enterprise Edition in 2011: