Established in 1947, Mont Blanc is one of the leading manufacturers and suppliers of world-class load-carrier systems, such as roof boxes, roof racks and other vehicle accessories.
EMEA (Europe, Middle East & Africa)
Marketing & Conversion, User Experience & Design, Multisite & Multinational
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"Magento Enterprise Edition’s ease of use and functionality allows us to maintain much of the site ourselves, for example setting up categories and product catalogues. This is very advantageous."
Help Consumers Find the Right Product and Retailer
Mont Blanc relies on retail partners for sales of its products, but until recently, its web presence served only to deliver information about the company. Mont Blanc embarked on a new strategy to upgrade and modernize its website in order to:
New Tools Provide Better Experience
Mont Blanc products involve technical consideration from a car make, model fit and load weight perspective. They wanted to make the product range available in an easy-to-find method for both resellers and potential customers. Magento Gold Solution Partner Vaimo had to get a very deep and detailed understanding of how all the various products fit together and had to design and implement a complex solution. They chose feature-rich Magento Enterprise Edition to give Mont Blanc a site that could:
Happy Customers, Dealers and Site Staff
According to Thomas Nilsson, IT Manager at Mont Blanc, the new site is well designed to meet the company's new direction. It is attractive, easy to navigate, and easy for their IT department to maintain. Success metrics since site re-launch include: