Mont Blanc
Customer Success Story

  • Mont Blanc
  • Customer Profile

    Established in 1947, Mont Blanc is one of the leading manufacturers and suppliers of world-class load-carrier systems, such as roof boxes, roof racks and other vehicle accessories.

    Market:
    EMEA (Europe, Middle East & Africa)

    Industry:
    Sporting Goods

    Challenge:
    Marketing & Conversion, User Experience & Design, Multisite & Multinational


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    Story
  • "Magento Enterprise Edition’s ease of use and functionality allows us to maintain much of the site ourselves, for example setting up categories and product catalogues. This is very advantageous." Thomas Nilsson, IT Manager at Mont Blanc

  • Information is Key to Mont Blanc’s Growth

    Challenge

    Help Consumers Find the Right Product and Retailer

    Mont Blanc relies on retail partners for sales of its products, but until recently, its web presence served only to deliver information about the company. Mont Blanc embarked on a new strategy to upgrade and modernize its website in order to:

    • Expand awareness of the product range and the brand
    • Provide tools to help customers choose the right products and purchase them from the closest retailers
    • Prepare for the launch of eCommerce

    Solution

    New Tools Provide Better Experience

    Mont Blanc products involve technical consideration from a car make, model fit and load weight perspective. They wanted to make the product range available in an easy-to-find method for both resellers and potential customers. Magento Gold Solution Partner Vaimo had to get a very deep and detailed understanding of how all the various products fit together and had to design and implement a complex solution. They chose feature-rich Magento Enterprise Edition to give Mont Blanc a site that could:

    • Manage multiple languages
    • Easily match products to specific cars and provide detailed search filtering
    • Help customers locate the nearest retailer and send them requests for quotes
    • Create a B2B portal where resellers can download marketing materials, instructions, and technical specifications in various languages
    • Offer a dedicated support section
    • Be easily updated in-house

    Results

    Happy Customers, Dealers and Site Staff

    According to Thomas Nilsson, IT Manager at Mont Blanc, the new site is well designed to meet the company's new direction. It is attractive, easy to navigate, and easy for their IT department to maintain. Success metrics since site re-launch include:

    • 75% increase in traffic
    • 15% increase in quote requests
    • 13% increase in time spent on site
    • 1,600 B2B resellers accessing and using the B2B portal
    • Expansion to 1,500 products