Rebecca Minkoff
Customer Success Story

  • Rebecca Minkoff
  • Rebecca Minkoff
  • Customer Profile

    Rebecca Minkoff is a premier fashion lifestyle company in the aspirational luxury space with a heavy focus on accessories including handbags, shoes, ready-to-wear clothing, jewelry and sunglasses. They are the fourth largest contemporary/progressive designer of handbags in the U.S.

    Market:
    North America, South America, EMEA, Asia Pacific

    Industry:
    Luxury Accessories

    Challenge:
    Marketing & conversion, user experience & design, performance & scalability


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    Story
  • “I was amazed by how quickly a small team with a big idea could execute such an overhaul. That really speaks to the scalability and usability of Magento Enterprise." Emily LaCivita,
    Director of eCommerce, Rebecca Minkoff

  • Luxury Lifestyle Site Bags Huge Growth in Sales

    Challenge

    Taking Their Business to the Next Level

    From the inception of the brand, Rebecca Minkoff has understood the value of online sales and the importance of developing a direct relationship with customers. In 2012, as the brand planned their re-launch, creating an experience that integrated social and commerce in a new innovative way was a primary focus to help fuel that conversation with the customer, while also making it easier for them to shop.

    They were looking for a scalable platform that had the flexibility to support advanced integrations and a large network of third party partners to choose from. Rebecca Minkoff was taking the company in a new direction with eCommerce as its number one area of investment and number one area of focus. The company was searching for the right platform and partner to take their business to the next level, to help them to deliver on a fully integrated experience that other brands had only talked about.

    Solution

    A Platform for Growth

    After interviewing several third party partners, it became clear to the team at Rebecca Minkoff that Magento Enterprise Edition was the best solution for achieving their goals. They specifically wanted a platform that could:

    • Integrate with social media
    • Handle international shipping as well as currency conversion
    • Tailor communications to specific customers and create unique experiences for them
    • Help build a site that was representative of the brand that made it easy for customers to shop, whether they were in Connecticut or Dubai

    Magento Enterprise Edition was able to do all of this for them and more and at a dramatically lower total cost of ownership over many of the competing platforms.

    Results

    Beautiful New Site with Metrics to Match

    Due to Magento Enterprise’s ease of integration with Rebecca Minkoff’s existing systems, the site was re-launched within two months. The results of the re-launch included the following year over year results:

    • 200% growth in sales
    • 100% increase in traffic
    • 25% increase in conversion rate
    • Exceeded all financial goals during the month of the re-launch