Maui Jim was founded in 1980 to sell sunglasses on the beach in Lahaina, Hawaii and has since become the fastest growing premium polarized sunglasses maker in the world. The company’s signature technology is its PolarizedPlus® lens.
Multisite, Third-Party Integration, User Experience
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“We needed a site with a fresh look, flexibility in managing content, and an opportunity for us to easily expand into the international market. The results speak for themselves. We are very happy with the improved functionality of our site.”
Vision Without the Website to Back It Up
Maui Jim originally sold its products online through a website built on an old guard platform. The company’s IT staff found the site’s backend difficult to use, and its non-technical employees regularly reported that it was complicated and inefficient.
Maui Jim needed a new eCommerce solution that was...
A Powerful Platform at Home and Abroad
Magento Solution Partner Lyons Consulting Group created a new easy-to-use, internationally scalable eCommerce site on Magento Enterprise Edition.
Features of the new site included...
More Sales, Bigger Purchases, Wider Presence
Maui Jim’s new eCommerce site positioned the company for the next stage of its expansion, while establishing a simple interface for its internal team that made them far more effective.