Macfarlane Packaging
Customer Success Story

  • Macfarlane Packaging
  • Customer Profile

    Macfarlane Packaging is the largest distributor of packaging solutions in the United Kingdom serving a wide range of industry sectors.

    Market:
    Europe

    Industry:
    Industrial & Commercial Supplies

    Challenge:
    User Experience & Design, Marketing & Conversion, Third Party Integrations


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    Story
  • From Our Blog

    Packaging Giant Roars into the Information Age with Magento

    With 17 regional distribution centers and 20,000 product lines, Macfarlane has had the brick-and-mortar part of its business down pat for years. But the company didn’t get to where it is by ignoring changing trends. That’s why Macfarlane hired development firm Crimsonwing to replace its static website with an eCommerce store built on the Magento Enterprise platform.

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  • “We really enjoyed the open source strategy with Magento. The fact that a community of users and developers of similar expectations was delivering solutions that could easily be adopted was inspirational.”
    Mark Selby
    Macfarlane Director of eCommerce

  • Magento Enterprise Delivers for UK Packaging Leader

    Challenge

    From Static to Dynamic

    Macfarlane’s initial online presence was a custom, static eCommerce website. As their online business became a higher priority so did their need for increased functionality, a fresh design and the ability to react quickly to customer needs.

    Macfarlane’s eCommerce requirements included…

    • Quicker response time to customer requests
    • Fresh design
    • Integration with current infrastructure
    • Ability to adjust quickly to change

    Solution

    Fast, Sharp, Robust

    To implement their new website Macfarlane chose Magento Solution Partner Crimsonwing. Crimsonwing was selected based on their expertise in implementing and customizing Magento, as well as their ability to integrate the new solution with Macfarlane’s existing back-end platforms, including real-time integration with the ERP system (ASW) and their custom CRM software.

    Crimsonwing used Magento Enterprise to create a site packed with new dynamic features and upgrades:

    • Layered navigation – efficiently drives customers to product selections
    • Improved look and feel that supports Macfarlane brand
    • Front-end catalog integrated with back-end ERP to allow real-time product updates
    • Advanced customer service via call-back and live chat functionality
    • Support for both business-to-business and business-to-consumer customers
    • Simplified admin processes with a content management system (CMS)
    • Customer loyalty promotions

    Results

    Ideal for Today and Tomorrow

    Macfarlane’s site now provides an enhanced shopping experience for customers, as well as a platform for accommodating the company’s focus on operational efficiencies.