Macfarlane Packaging is the largest distributor of packaging solutions in the United Kingdom serving a wide range of industry sectors.
Industrial & Commercial Supplies
User Experience & Design, Marketing & Conversion, Third Party Integrations
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With 17 regional distribution centers and 20,000 product lines, Macfarlane has had the brick-and-mortar part of its business down pat for years. But the company didn’t get to where it is by ignoring changing trends. That’s why Macfarlane hired development firm Crimsonwing to replace its static website with an eCommerce store built on the Magento Enterprise platform.
“We really enjoyed the open source strategy with Magento. The fact that a community of users and developers of similar expectations was delivering solutions that could easily be adopted was inspirational.”
From Static to Dynamic
Macfarlane’s initial online presence was a custom, static eCommerce website. As their online business became a higher priority so did their need for increased functionality, a fresh design and the ability to react quickly to customer needs.
Macfarlane’s eCommerce requirements included…
Fast, Sharp, Robust
To implement their new website Macfarlane chose Magento Solution Partner Crimsonwing. Crimsonwing was selected based on their expertise in implementing and customizing Magento, as well as their ability to integrate the new solution with Macfarlane’s existing back-end platforms, including real-time integration with the ERP system (ASW) and their custom CRM software.
Crimsonwing used Magento Enterprise to create a site packed with new dynamic features and upgrades:
Ideal for Today and Tomorrow
Macfarlane’s site now provides an enhanced shopping experience for customers, as well as a platform for accommodating the company’s focus on operational efficiencies.