Ludwig Beck’s online store aims to extend to a broader audience the renowned Munich department store’s selection of luxury beauty products, including many exclusive and specialized offerings.
EMEA (Europe, Middle East, & Africa)
Health & Beauty
Marketing & Conversion, User Experience & Design
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“We are very satisfied with the current developments of our online shop and are looking forward to the business results of the coming holiday season.”
Expand but Stay True
Ludwig Beck’s main ecommerce goals were to expand their reach better serve their increasingly mobile customers and to grow their brand awareness, while offering the same luxury shopping experience as their brick-and-mortar store. To achieve this, they wanted:
Luxury, Speed & Responsive Design
Magento Solution Partner mzentrale built the Ludwig Beck site in only nine months on Magento Enterprise Edition, meeting all of Ludwig Beck’s requirements:
Ludwig Beck’s online store applies responsive design to give customers access to their favorite beauty counter from any iPad, smartphone or desktop device. The new site has expanded the department store’s reach outside of Munich and, with the help of social media, increased its brand awareness worldwide. With the new site, Ludwig Beck has attracted an elusive demographic: male shoppers, a group that doesn’t typically shop the beauty department in the store. The site’s responsive design has also been well received, driving higher than average shopping from tablets and other mobile devices.