Lake Champlain Chocolates
Customer Success Story

  • Lake Champlain Chocolates
  • Customer Profile

    Lake Champlain Chocolates specializes in producing premium, small-batch chocolates made from local and all-natural ingredients.

    Market:
    North America

    Industry:
    Food & Beverage

    Challenge:
    User Experience & Design, Marketing & Conversion and Third Party Integrations


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    Story
  • From Our Blog

    Sweet Success: Doubling Conversion and Order Size on Cyber Monday

    Start with sweet Vermont butter, fresh local cream and pure Belgian chocolate...craft ingredients into small batches of irresistible treats...then offer these treats to chocolate lovers everywhere. That’s Lake Champlain Chocolates’ recipe for success. Their premium products are available throughout the US at specialty food and gift stores, upscale hotels and inns and at three company-owned stores in Vermont./p>

    Read more...

  • “With Enterprise we created an upscale online shopping site that reinforces our brand, features a customized checkout, and has tools that gift givers need for a seamless shopping experience.” Jim Lampman
    Founder and owner, Lake Champlain Chocolates

  • Crafting a New Site for Premium Chocolates

    Challenge

    Support Rapid Online Growth Through Site Redesign

    Lake Champlain Chocolates have been sold online since 1996; the website was a vital distribution channel. The eCommerce team sought a redesign to ensure that the website would keep pace with the rapid growth of their business.

    Lake Champlain asked for a site that would…

    • Better convey their premium brand online
    • Deliver an intuitive, upscale shopping experience
    • Offer sophisticated gifting tools

    Solution

    Tap the Functionality of Magento Enterprise

    Lake Champlain Chocolates enlisted Magento Gold Solution Partner Grand River to redesign their eCommerce site on the Magento Enterprise platform. Grand River implemented multiple customizations, including checkout features that let shoppers ship products to multiple addresses on multiple dates. Other key features of the new site include:

    • Ability for customers to add messages to gift purchases
    • Built-in promotional marketing tools and search engine optimization
    • Content and order management system
    • Customer service interface
    • Analytics and reporting functionality

    Results

    Sweet Success

    The new site is a beautiful showcase for Lake Champlain Chocolates’ gourmet brand and delivers a seamless shopping experience.The site’s effectiveness was clearly demonstrated on the first Cyber Monday following its implementation:

    • 16% conversion – more than double the previous Cyber Monday's results
    • Increased customer satisfaction
    • 20% growth in average order size