Kidstuff, an iconic Australian brand established in 1969, offers unique and prestigious toy brands with a focus on educational and developmental toys.
Asia & the Pacific (Australia, New Zealand)
Toys, Baby and Children’s Products
Marketing & Conversion, Third Party Integrations and User Experience & Design
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“Not only has our online business increased, we can also see growth in our brick-and-mortar stores.”
Upgrade, Integrate & Increase Conversion
Kidstuff was ready to take their eCommerce channel to the next level with a complete rebuild and upgrade to Magento Enterprise Edition from Magento Community Edition. They needed a robust and reliable site that would integrate with their brick-and-mortar stores and maximize their online revenue. They wanted a website that would foster customer loyalty and deliver a high rate of conversion. This would require creating an in-store experience online with a multi-store Magento Enterprise Edition deployment. The user interface design needed to include advanced eCommerce functionality and ensure the flexibility to grow with the demands of the industry and market.
Use The Full Range Of Features
After consulting with Magento Gold Solution Partner eWave, the ideal solution became clear: Kidstuff needed to utilize the full potential of the modules and features available in Magento Enterprise Edition. eWave built an ecommerce store that captured the unique essence of their iconic Australian brand and replicated their distinctive in-store experience. This was achieved by implementing many modules and systems including:
First-year Targets Were Hit In Just Six Weeks
After deployment of their new website, Kidstuff hit their first-year sales targets in only six weeks. They have seen huge improvements across a range of key metrics including: