International Military Antiques (IMA) was founded in 1981 by Christian Cranmer. In 2004, his son Alexander joined the business and together they have grown IMA into the world leader in Military Collectibles, Military Antiques and Militaria.
Performance & Scalability, Third-Party Integration, User Experience, and Remarketing
Let us show you what Magento can do for your business.
Schedule a quick, no obligation 15 minute demo to learn more.
You are the world leader in the militaria industry with thousands of Military Collectibles and Antiques. To operate an online business of this magnitude, you need to be able to have the flexibility and scalability to grow your business, which is why International Military Antiques chose Magento Enterprise as its platform in 2010.
“We were happy with Magento Community, but now I’m thrilled with the performance and features of Enterprise. We’re glad to have a platform that can support our growth for years to come.”
Prepare for a Reality TV Rush
When International Military Antiques’ (IMA) father and son owners Christian and Alex Cranmer found out the company would be featured in a new reality television series called “Family Guns” on the National Geographic Channel, they knew it would provide a great opportunity to share their unique and historic products with millions of people. With the show’s premiere set for September 2012, Alex and Christian anticipated a significant surge and permanent rise in traffic and needed a platform that could keep up. Specifically they wanted a site that could:
A Site that Can Scale
With the help of Magento Solution Partner CorraTech, IMA had launched a site using Magento Community Edition in 2010. IMA wanted to stay with the partner and platform that had helped fuel their growth, so they asked CorraTech to help them upgrade to Magento Enterprise Edition. The upgrade dramatically increased the speed & performance of the site while also making it highly scalable for future growth. Features of the new site include:
Handling Traffic and Converting Visitors
The new IMA site provides a number of practical benefits that have saved the company considerable man hours and effort. Most importantly, the site has readily handled the surge in traffic generated by the TV show. In the words of IMA VP Alex Cranmer, “business has been insane.” Year-on-year growth highlights since upgrading to Magento Enterprise include.