Founded in 1965, International Military Antiques (IMA) is the world’s leading retailer of pre-1945 Military Collectibles, Vintage Military Antiques, and Militaria.
Gifts & General Merchandise
Performance & Scalability, Marketing & Conversion, User Experience & Design
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“Magento gives me a wealth of choice, stability and flexibility that used to be available only to the largest of ecommerce players.”
Scaling for Growth & Maximizing Opportunities
After starting out on Magento Community Edition, International Military Antiques (IMA) teamed up with Magento Gold partner Corra to upgrade to Magento Enterprise Edition in 2012 to handle the traffic spike expected with its reality TV show debut “Family Guns” on the National Geographic Channel. The show’s success generated fantastic growth, including a 300% increase in unique visitors and a 50% increase in transactions, and propelled IMA to the number-one search result in their market. IMA wanted to build upon and sustain the interest prompted by the success of the show and to maximize the visibilty of its very exclusive stock.
Capitalize on Leading Digital Technologies
As a 12-person company with zero technical staff, IMA took a highly focused approach, and carefully executed a three-part digital strategy that included targeted marketing, upgraded site merchandising, and optimizing for mobile. For IMA the winning marketing combination came down to intelligent on-site search, product recommendation engine, and robust email campaigns. They also improved their overall site merchandising to better highlight the unique story behind each item on their site, as well as teaming up with Gilt Groupe for prominent Father’s Day and Holiday promotions. Finally, they embraced responsive design in time for the 2014 holiday season.
Business is Booming
Along with a responsive site to be envied by any business, IMA’s three-pronged strategy produced amazing results including: