Handling New Partnerships, Managing Unprecedented Growth

HoMedics has used Magento since the earliest days of the platform to sell thousands of trademarked health, wellness and relaxation products, including well-known brands such as The House of Marley, Powermat, Taylor and Salter. Following a period of major expansion, HoMedics updated their online presence to better serve brand partnerships and support their rapid growth.

HoMedics wanted a new site that would…

• Allow integration of its corporate site with new brands
• Maintain integrity of all brand identities
• Keep track of expanded number of products and product codes

Implement a Next Generation Platform

HoMedics worked with Magento Gold Solution Partner Grand River to launch an improved eCommerce store on Magento Enterprise Edition. The new site...

• Established integration between the main corporate site and individual brand sites
• Facilitated a unique look and feel and navigation for each sub-site
• Provided HoMedics with a central interface through which all sites can be administered
• Enabled HoMedics to diversify and scale without significant cost increases
• Delivered an easy-to-use shopping experience

Online Sales Skyrocket

After implementing the changes to its eCommerce stores, HoMedics experienced dramatic improvement in every significant online sales metric…

• 49% increase in number of products purchased
• 49% rise in transactions
• 43% growth in average order value
• 32% bump in conversion rate