Gifts that Give
Customer Success Story

  • Gifts that Give
  • Customer Profile

    Gifts that Give (GtG) is a for-profit company with an innovative model that makes it easy for their customers to donate to any of 1.2 million causes and charities simply by purchasing through the Gifts that Give eCommerce store or Facebook app.

    Market:
    North America

    Industry:
    Gifts & General Merchandise

    Challenge:
    User experience, third-party integration, marketing & promotion


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    Story
  • “The breakthrough design of our Magento-based site will help grow our business and support philanthropic efforts nationwide.” Nancy Y. Taylor
    CEO, Gifts that Give, Inc.

  • Making It Easy for Customers to Give Back

    Challenge

    A User-friendly Site Built on Complex Integrations

    Gifts that Give wanted to drive more revenue for charitable causes and for the company with a new eCommerce site that could integrate their complex business systems yet be simple to use and understand for their customers. Their goals included:

    • Transforming from a simple gifting website to a fully integrated, cause-centric eCommerce solution
    • Integration with a very large national charity database
    • Automating the integration of GtG’s proprietary payment solution, allowing customers to receive tax-deductible donation credits
    • Integrating with social networks to raise awareness
    • Creating a Facebook app that allows users to create and fund their own fundraising campaign through the creation of a Gifts that Give storefront

    Solution

    Guidance Exploits Magento’s Flexibility and Integration Capabilities

    Gifts that Give worked with Magento Gold Solution Partner Guidance to realize their goals. Guidance used Magento Enteprise Edition to create a site that met all of their demands and more. Additional benefits included:

    • An easy-to-use eCommerce site plus a true F-commerce app (http://apps.facebook.com/shopformycause/)
    • A customized checkout process that calculates the customer’s donation based on the shopping cart contents
    • User-friendly convenience features such as image zooms, coupons and discounts, and a VIP program

    Results

    A Site that Seamlessly Integrates Gifts with Giving

    GtG’s new site makes it easy for shoppers to find the special gifts they want, with the added bonus of knowing that one of every five dollars they spend is going to their favorite cause or charity. And GtG benefits from the social networking their site encourages, helping them expand their business and their philanthropy.