GANT is a lifestyle brand, with an American sportswear heritage offering contemporary high quality casual wear with a European touch. GANT’s history dates back to its inception as a shirt maker in New Haven, CT in 1949. Today GANT enjoys a global presence in more than 60 countries with more than 700 stores and 4,000 selected retailers.
North America & Europe
Apparel & Accessories
Marketing & conversion, user experience & design.
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“Within three months of launching, online orders went up 340%. Also, the implementation of the new site, considering many challenges that the project team was faced with, was completed in just 20 weeks.”
Global expansion and lost sales opportunities
GANT’s far-reaching global expansion plans required a complete overhaul of their existing site, which wasn’t attracting new traffic or converting visitors into customers. GANT wanted a better and more easily managed overview of the business across all sales outlets plus an updated and more visually appealing look that better aligned with their established branding.
High performance and visual inspiration
GANT chose Magento Solution Partner Vaimo to design and implement a visually rich, easily managed and internationally scalable eCommerce site on Magento Enterprise Edition. Features of the new site include:
Online orders increased by 340% three months after launch
GANT continues this success by spanning across multiple markets, from the US and Canada to France, the Netherlands, Norway and Germany; including a phased rollout to more than fifteen additional countries.
Other notable highlights since the new implementation include: