Gant
Customer Success Story

  • Gant
  • Customer Profile

    GANT is a lifestyle brand, with an American sportswear heritage offering contemporary high quality casual wear with a European touch. GANT’s history dates back to its inception as a shirt maker in New Haven, CT in 1949. Today GANT enjoys a global presence in more than 60 countries with more than 700 stores and 4,000 selected retailers.

    Market:
    North America & Europe

    Industry:
    Apparel & Accessories

    Challenge:
    Marketing & conversion, user experience & design.


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    Story
  • “Within three months of launching, online orders went up 340%. Also, the implementation of the new site, considering many challenges that the project team was faced with, was completed in just 20 weeks.”
    Anna Carlqvist, Global eCommerce Manager at GANT

  • International Brand Sees Sales Triple in Three Months

    Challenge

    Global expansion and lost sales opportunities

    GANT’s far-reaching global expansion plans required a complete overhaul of their existing site, which wasn’t attracting new traffic or converting visitors into customers. GANT wanted a better and more easily managed overview of the business across all sales outlets plus an updated and more visually appealing look that better aligned with their established branding.

    Solution

    High performance and visual inspiration

    GANT chose Magento Solution Partner Vaimo to design and implement a visually rich, easily managed and internationally scalable eCommerce site on Magento Enterprise Edition. Features of the new site include:

    • Full screen experience
    • Custom campaign modules
    • Customized checkout
    • Flexible landing and content pages
    • Integration with multiple warehouse and ERP systems
    • Access rights management across multiple sites/stores
    • Localized payment and shipping methods

    Results

    Online orders increased by 340% three months after launch

    GANT continues this success by spanning across multiple markets, from the US and Canada to France, the Netherlands, Norway and Germany; including a phased rollout to more than fifteen additional countries.

    Other notable highlights since the new implementation include:

    • 290% increase in conversion rate
    • 13% increase in traffic
    • 35% reduction in page load time
    • 50% decrease in hosting costs