Fun4Kids
Customer Success Story

  • Fun4Kids
  • Customer Profile

    Fun4Kids is a UK-based family-run business founded in 2004 to provide fun outdoor toys for children at a great value.

    Market:
    Europe

    Industry:
    Toys and Children's Products

    Challenge:
    UX & Design, Performance & Scalability, Marketing & Promotions, Third Party Integrations


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    Story
  • From Our Blog

    Fun4Kids Keeps Growing with Magento

    The UK’s Fun4Kids has everything you could ask for to keep youngsters entertained outdoors, from trikes and bikes and scooters to playhouses and trampolines and swimming pools. Since their start as a family-run business in 2004, they’ve seen steady growth in sales that has gone hand in hand with the expansion of their eCommerce website.

    Read More...

  • “We were able to do so much more in terms of marketing our products, which led to tremendous growth.” Garry Mills,
    Fun4Kids Company Director

  • Driving Growth Through Platform Upgrades

    Challenge

    Stripped-Down Site Not Enough

    Fun4Kids originally had a very basic website with limited functionality. The site quickly became insufficient for handling a rapid expansion of customers, products, and site updates.

    Limitations of the original site…

    • Distribution, inventory updates and orders were manually processed
    • Bare bones transaction ability
    • No content management system meant any changes or additions to the site had to be done by web developers

    Solution

    From Community to Enterprise

    The company relied on different Magento solutions for different phases of their business growth. Initially, Fun4Kids hired Magento Solution Partner The Pixel to create a site using the Magento Community platform. In time, once the retailer experienced additional sales increases, they implemented the more robust Magento Enterprise.

    Phase I – Magento Community

    • Added CMS – enabled Fun4Kids to make changes to content without a web developer
    • Included sophisticated search engine marketing capabilities
    • Initiated customer accounts to increase the speed of future orders
    • Embedded direct up-sell and cross-sell email marketing

    Phase II – Magento Enterprise

    • Implemented reward point system to increase repeat business
    • Built functionality to automatically present additional offers to customers
    • Created product review feature to improve customer engagement and word-of-mouth
    • Integrated site with back-end ERP system to streamline order processing

    Results

    Rapid Expansion

    With the aid of Magento’s feature-rich, customizable platform, Fun4Kids has experienced an explosion of success. The company is perfectly poised to keep expanding well into the future.

    • 230% growth since launching their online store with Magento
    • Time and expense of making site updates dramatically decreased