Fun4Kids is a UK-based family-run business founded in 2004 to provide fun outdoor toys for children at a great value.
Toys and Children's Products
UX & Design, Performance & Scalability, Marketing & Promotions, Third Party Integrations
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The UK’s Fun4Kids has everything you could ask for to keep youngsters entertained outdoors, from trikes and bikes and scooters to playhouses and trampolines and swimming pools. Since their start as a family-run business in 2004, they’ve seen steady growth in sales that has gone hand in hand with the expansion of their eCommerce website.
“We were able to do so much more in terms of marketing our products, which led to tremendous growth.”
Stripped-Down Site Not Enough
Fun4Kids originally had a very basic website with limited functionality. The site quickly became insufficient for handling a rapid expansion of customers, products, and site updates.
Limitations of the original site…
From Community to Enterprise
The company relied on different Magento solutions for different phases of their business growth. Initially, Fun4Kids hired Magento Solution Partner The Pixel to create a site using the Magento Community platform. In time, once the retailer experienced additional sales increases, they implemented the more robust Magento Enterprise.
Phase I – Magento Community
Phase II – Magento Enterprise
With the aid of Magento’s feature-rich, customizable platform, Fun4Kids has experienced an explosion of success. The company is perfectly poised to keep expanding well into the future.