E.C. Kraus is a family owned business that has been providing the supplies and products to make wine and beer at home since 1966.
Food & Beverage
Performance and Scalability, User Experience & Design, Third Party Integrations, Marketing & Conversion
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Family-owned business E.C. Kraus has been providing supplies for making beer and wine at home since 1966. Recently the company asked Magento Solution Partner Groove Commerce to create an eCommerce store that would cater to the different needs of their two main customer groups – wine makers and beer brewers.
"Our new site is a major leap from the old one"
Reaching Two Separate Markets
Recognizing that their business caters to two different audiences – wine makers and beer brewers – the company’s ownership decided to overhaul their website in order to target each group based on their specific interests
E.C. Kraus also wanted the redesign to accommodate overall growth. Shortcomings of the original site…
A Site that Works for All Customers
Magento Gold Solution Partner Groove Commerce deployed a new eCommerce site on Magento Enterprise that tailors a unique experience for each target market, as well as enhancing overall style, speed, and usability.
E.C. Kraus’ site now perfectly positions the company to thrive in a new era of online commerce.