Easydisplay
Customer Success Story

  • Easydisplay
  • Customer Profile

    Easydisplay is a German company that offers all manner of signage, banners, and displays for business customers through their state-of-the-art online design and print system.

    Market:
    Europe

    Industry:
    Industrial/Commercial Supplies

    Challenge:
    Third party integration; Customizable Ordering; Multi-national site


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    Story
  • A new integrated ordering process gives B2B customers a streamlined workflow and saves Easydisplay time and money.

  • Streamlining the Order Process for B2B Customers

    Challenge

    Make Custom Ordering Simple

    Easydisplay allows their customers to configure and order displays for commercial uses, such as signs and banners for meetings, exhibits, and business offices. They wanted an online ordering system that would enable customers to upload their print files, link them to orders, and simplify tracking and communication around order status and issues. Easydisplay needed a platform that could…

    • Streamline and simplify the entire ordering and production process
    • Integrate with their existing Lexware ERP
    • Offer all needed B2B features and functionalities
    • Offer new marketing and promotion opportunities
    • Expand Easydisplay's their offerings beyond Germany to Ireland, the UK, and other countries

    Solution

    Custom modules that leverage Magento Enterprise

    Easydisplay chose Magento Gold Partner Symmetrics to design and implement their new system. Symmetrics has extensive experience with Magento Enterprise and was able to develop custom Magento modules and middleware to leverage the flexible Magento Enterprise platform.

    Elements of the new solution include…

    • Uploading of large files
    • Multiple stores with the possibility to easily add another languages and shops
    • SEO optimized with TÜV (Security certification in Germany)
    • Customer product configurator
    • Ability to upsell and cross sell

    Results

    A B2B site that provides the flexibility customers need

    The new Easydisplay site is easy to use and offers B2B customers the ability to upload large files. Thanks to the new solution…

    • Orders are processed quickly and automatically matched to print files
    • Error rates for customer data have been reduced
    • Ordering and configuration of complex banner systems are much easier
    • Integration with the Lexware system has streamlined back-office systems