Di Bruno Brothers
Customer Success Story

  • Di Bruno Brothers
  • Customer Profile

    Di Bruno Bros. is a nearly 75 year old, Philadelphia-based purveyor of gourmet meats and artisan cheeses from across the globe.

    Market:
    North America

    Industry:
    Food & Beverage

    Challenge:
    User Experience & Design, Third Party Integration, Marketing & Conversion, Performance and Scalability

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    Story
  • “O3 World created a unique online experience that stays true to our brand, and Magento Enterprise lets us manage it all with ease.” Bill Mignucci
    President, Di Bruno Bros.

  • Gourmet Food Company Boosts Online Revenues by 39%

    Challenge

    An Authentic eCommerce Site On Par with the In-Store Experience

    Di Bruno Bros. had a problem: their old website didn't convey the company's rich history. What's more, it didn't provide a great online shopping experience. They set out to create a new site that would...

    • Enhance the design to better represent the Di Bruno brand by focusing on their history, service and personality
    • Integrate with a new CMS and eCommerce platform that would enable the Di Bruno staff to update their site quickly and run reports
    • Strengthen the online shopping experience by creating more unique, interactive features for users
    • Rework the entire checkout process to ensure the fastest, most streamlined shopping experience

    Solution

    A Custom Experience that Leans on Tradition and Technology

    Magento Solution Partner O3 World chose Magento Enterprise for Di Bruno Bros. based on its ease of use for site administrators, unparalleled feature set and customizability, and raw power.

    The new site highlights include...

    • Beautiful, intuitive design that is true to the Di Bruno Bros. brand
    • Custom main site navigation using custom attributes and granular filtering
    • Integration with the blog allows purchases directly from posts
    • Custom "Virtual Cheesemonger" faithfully recreates the in-store experience anytime, anywhere
    • Custom shopping cart, checkout, and multi-address features powered directly via the Magento Core API

    Results

    Repeat Customers and Record-Breaking Sales

    The new Di Bruno Bros. site was completed in time for their big holiday rush, and has been a resounding success across the board:

    • 65% Increase in single-day “Cyber Monday” sales
    • Total transactions increased by more than 33% during the Holiday period
    • Nearly 39% increase in overall online revenue
    • Over 45% increase in units sold in the Holiday period