Blu Dot
Customer Success Story

  • Blu Dot
  • Customer Profile

    Blu Dot is a furniture company with a vision of bringing great design to as many people as possible through useful, affordable, and desirable products.


    Market: North America

    Industry: Home & Garden

    Challenge: Design & User Experience


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    Story
  • From Our Blog

    Magento is the Right Match for Blu Dot’s Imaginative Style

    Blu Dot is a dynamic design company that specializes in useful, affordable, well-designed products for the home and office. Their products and their more than one hundred retail outlets reflect their creative, even whimsical approach to modern design and function.

    Read More...

  • “With conversion rates improving over 20%, it’s great to know that we invested in a product that can help us grow.”
    Mike Wodke
    Blu Dot Director of eCommerce

  • Magento Enterprise Matches Blu Dot’s Online Presence to its Offline Brand

    Challenge

    Creative Website Needed for Creative Company

    From its furniture designs to its store layouts, Blu Dot has always made sure its offbeat personality shines through. However, the company’s eCommerce website was inconsistent with its unique image.

    Limitations of the initial Blu Dot online store included...

    • Static look and feel due to aging technology and inflexible platform
    • No ability for online shoppers to customize their furniture – colors, designs, features
    • Large time and money expenditures on manual online order entry and data management

    Solution

    Unlimited Flexibility, Unlimited Possibility

    Enter Magento and Gold Solution Partner, Lyons Consulting Group (lyonscg). By immersing itself with client’s creative culture, lyonscg constructed a site in line with Blu Dot’s unique character that provides the user experience and technology advances Blu Dot desired.

    The Magento Advantage:

    • Home page rendered as a dynamic, updatable video that works across browser types
    • Integrated front-end catalog with back-end ERP system
    • Automate order entry and data management tasks
    • PCI compliance

    Results

    Looks Great, Works Even Better

    The result is a modern, visually appealing, user friendly site that fits Blu Dot’s brand to a tee.

    The redesigned site offers:

    • Time from order placement to fulfillment significantly reduced
    • Customer satisfaction improved
    • Reduced site maintenance costs with Magento’s easy-to-use admin
    • Multi-site Magento instance includes a business-to-business portal for their 100+ independent retailers