Blu Dot
Customer Success Story
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Customer Profile
Blu Dot is a furniture company with a vision of bringing great design to as many people as possible through useful, affordable, and desirable products.
Market: North America
Industry: Home & Garden
Challenge: Design & User Experience
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From Our Blog
Magento is the Right Match for Blu Dot’s Imaginative Style
Blu Dot is a dynamic design company that specializes in useful, affordable, well-designed products for the home and office. Their products and their more than one hundred retail outlets reflect their creative, even whimsical approach to modern design and function.
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“With conversion rates improving over 20%, it’s great to know that we invested in a product that can help us grow.”
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Magento Enterprise Matches Blu Dot’s Online Presence to its Offline Brand
Challenge
Creative Website Needed for Creative Company
From its furniture designs to its store layouts, Blu Dot has always made sure its offbeat personality shines through. However, the company’s eCommerce website was inconsistent with its unique image.
Limitations of the initial Blu Dot online store included...
- Static look and feel due to aging technology and inflexible platform
- No ability for online shoppers to customize their furniture – colors, designs, features
- Large time and money expenditures on manual online order entry and data management
Solution
Unlimited Flexibility, Unlimited Possibility
Enter Magento and Gold Solution Partner, Lyons Consulting Group (lyonscg). By immersing itself with client’s creative culture, lyonscg constructed a site in line with Blu Dot’s unique character that provides the user experience and technology advances Blu Dot desired.
The Magento Advantage:
- Home page rendered as a dynamic, updatable video that works across browser types
- Integrated front-end catalog with back-end ERP system
- Automate order entry and data management tasks
- PCI compliance
Results
Looks Great, Works Even Better
The result is a modern, visually appealing, user friendly site that fits Blu Dot’s brand to a tee.
The redesigned site offers:
- Time from order placement to fulfillment significantly reduced
- Customer satisfaction improved
- Reduced site maintenance costs with Magento’s easy-to-use admin
- Multi-site Magento instance includes a business-to-business portal for their 100+ independent retailers