Global brand Björn Borg manufactures and sells underwear, loungewear, socks, swimwear, sportswear, footwear, bags and fragrances.
EMEA (Europe, Middle East, & Africa)
Apparel and Accessories
Marketing & Conversion, User Experience & Design, Multisite/Multinational
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“Magento was selected on the strength of recommendations from other eCommerce companies. I am very satisfied with the implementation and its performance to date.”
Improve Functionality and Get Responsive
Though Björn Borg’s eCommerce site delivers a relatively small proportion of the company’s total revenue at this stage, the company views it as strategically important to deeper customer engagement and future growth. Björn Borg’s previous site was not user friendly and the check-out process required navigation through a number of screens—a problem that contributed to cart abandonment. Björn Borg needed to make the site easier for both their customers and their staff to use while maintaining a low total cost of ownership. Their big ask was a responsive design that would:
Redesigning with Responsiveness in Mind
With a young and fashionable clientele, Björn Borg was keen to use its site to deliver a consistent and optimized customer experience, regardless of device and screen size, while staying true to its brand values of passion and innovation. Magento Gold Solution Partner Vaimo recommended a responsive redesign on Magento Enterprise Edition to deliver the customer experience that Björn Borg was looking for while saving the company a lot of time and money.
Vaimo’s solution included stylish upgrages to their product display, product filtering functionality in the navigation and cross-selling functionality. Vaimo also improved Björn Borg’s checkout process including localizing currency and languages.
Clean, Responsive Site = More Conversion
In three-month’s time, Vaimo built a fantastic responsive site for Björn Borg with significantly improved navigation and checkout process. They also gave Björn Borg more control with the ability to manage ongoing web-developments such as content campaigns and promotions in-house. Since Björn Borg's re-launch: