Apparel and Accessories
Third Party Integrations, User Experience/Design, Multisite/Multinational
Bendon Group is a global leader in luxury lingerie and more. Its brands Elle Macpherson Intimates, Pleasure State, Stella McCartney Lingerie, Lovable and others are distributed in thirty-four countries worldwide.
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“Magento Enterprise Edition enables us to manage every brand and site within one online platform. The increased workflow efficiency and reduced repetition maximizes our time to focus on increasing conversion.”
Bring Global Lingerie Company’s Multiple Brands Online
Despite being a global leader in intimate apparel, Bendon did not have a significant eCommerce presence. This project was a huge opportunity for the group to launch several online shopping sites and expand market share quickly. Requirements included:
Multiple Sites and Sales Channels for 13 Brands, All Built Around a Single Core
Bendon selected Infinity Technologies, a Magento Gold Partner, to design and develop its online sales platform.
Soaring Traffic, Awareness and Sales
Bendon’s new sites have refreshed the online presence of all thirteen brands. The company’s in-house eCommerce team has direct control over their website content for the first time, enabling them to deliver conclusive results. In the first five months since the launch, the sites have achieved: