Magento

Varien’s open source solution is now the fastest growing eCommerce platform on the market –
and heading for the top.

Los Angeles – January 19, 2009 – Varien, the Magento company, announced today that its flagship product, the Magento™ eCommerce platform, has been downloaded more than 500,000 times from the magentocommerce.com website. In less than a year, Magento has become the fastest growing eCommerce platform on the market and is on track to become the leading platform worldwide.

Magento’s market acceptance is demonstrated not just by the number of platform downloads but also by these other indicators of its growing momentum:

• Nearly 400 community and commercial extensions to the Magento platform have been developed, and downloads of these extensions now total more than 175,000.

• The Magento community has grown to include more than 62,000 users and developers, who together have contributed over 123,000 postings to the Magento forum.

• The Magento platform has been translated into more than 60 languages.

• Thousands of companies now use Magento as a platform for the growth of their successful online retail stores.

“The next half-million downloads are on track to come at an even faster pace,” said Roy Rubin, CEO of Varien, the Magento company. “With the ecosystem of partners, consultants and professionals that we’ve developed, an enormous pool of Magento knowledge and experience is now available in the marketplace. Businesses that are ready to enhance their online shopping experience with a flexible, scalable and feature-rich eCommerce solution will have ready access to all the resources they need.”

Rubin added, “Many innovative online retailers have already made Magento their eCommerce platform of choice. But our vision doesn’t stop there. As we continue enhancing our product and growing our community, our intention is for Magento to become a disruptive technology – one that shakes up the marketplace by changing expectations of what eCommerce can and should do.”

About Magento

Magento is groundbreaking eCommerce software. With more than 500,000 downloads – and counting – it is the fastest growing eCommerce platform in the market. A feature-rich, enterprise-grade eCommerce solution, Magento offers merchants complete flexibility and control over the user experience, content and functionality of their online stores. Magento’s intuitive administration interface includes powerful tools for marketing, search engine optimization and catalog management, enabling merchants to create sites tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento offers companies the ultimate eCommerce solution.

Contact:
Chris Marshall
Varien, the Magento company
310.954.8012 x235