Magento eCommerce Platform Integrates Google Website Optimizer
Wednesday, January 21, 2009
Magento’s integration with Google Website Optimizer gives retailers a powerful, easy-to-use tool for driving sales online.
Los Angeles – January 21, 2009 – Varien, the Magento company, announced that the new release of its Magento™ eCommerce platform includes native Google Website Optimizer™ integration. Magento Release 1.1.7, which became available in November 2008, makes it easier than ever for online retailers to improve the effectiveness of their eCommerce sites through optimization testing.
Google’s Website Optimizer is a popular free tool that helps website owners dramatically improve conversion rates by conducting A/B testing and multivariate testing of their website content and layout. A/B testing compares the effectiveness of alternative web pages, while multivariate testing compares different combination of multiple elements within a web page. By continually serving different variations of web pages and collecting statistics on clickthroughs, retention and conversions, online retailers can fine-tune their approach to converting website visitors into customers. gaining the attention and interest – and wallet share – of their customers.
But even though website optimization brings about dramatic increases in conversion rates, many marketing professionals don’t optimize their sites on a regular, ongoing basis. One reason is that integrating an optimization tool with eCommerce software is challenging for some non-IT professionals.
The native integration of Google Website Optimizer into Magento makes it easy for online marketing professionals to optimize their sites – with no learning curve, no coding and no requests to the IT department. The benefits of website optimization are available with a basic installation of the Magento eCommerce platform.
“We are dedicated to helping users maximize the value of their eCommerce operations,” said Roy Rubin, CEO of Varien, the Magento Company. “Website optimization is a powerful tool for driving conversions, and integrating Google’s software into the Magento platform makes it easy for our users to take full advantage of that tool.”
Magento Release 1.1.7+, including Google Website Optimizer integration, is available as a free download from http://www.magentocommerce.com.
About Magento
Magento is groundbreaking eCommerce software. With more than 500,000 downloads – and counting – it is the fastest growing eCommerce platform in the market. A feature-rich, enterprise-grade eCommerce solution, Magento offers merchants complete flexibility and control over the user experience, content and functionality of their online stores. Magento’s intuitive administration interface includes powerful tools for marketing, search engine optimization and catalog management, enabling merchants to create sites tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento offers companies the ultimate eCommerce solution.
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Google and Google Website Optimizer are trademarks of Google Inc.
Contact:
Chris Marshall
Varien, the Magento company
310.954.8012 x235
